Project Four
Midwest Baseball League

Who likes baseball? None of you? Good thing is for this project you won't really need to like or understand anything but the uttermost basics of the game. This project will be devleoping a cohesive brand identity for a minor league team playing in the fictional midwest baseball league. These branding techniques can be applied to any project you do moving forward.

Minor league teams are unique in the way that they are branded becasue of how small the markets generally are for them. They need to really appeal to the local market and many of them do this with strange or hyperspecific local brands. Also becasue of the nature in which they are used they tend to devleop a diverse system of marks.

For this project you will be creating a minor league team brand that exists in the fictional Midwest Baseball League. You need to choose a state and find a city that you want to build your team around. 

Resources:

https://sportstemplates.net/product/jersey-texture-mockup/

https://www.brandiose.com

https://www.brandiose.com/stockton 

http://fieldtheory.co.uk  

https://www.instagram.com/studio_simon/

http://www.cjzilligen.com

http://www.cjzilligen.com/ufl-project/

FINAL DELIVERABLES:
  • 13”x19” Printed Brand Board showing the full identity system
  • 13"x19" Showing Applications such as uniforms, merchandise, signage, etc.
SCHEDULE:
10 / 24 / 18  

IN CLASS

Introduce Project.
Choose Cities and States.

HOMEWORK

Research your state and find a city for your team. The more unique the better. Make sure you have something to latch onto. Getting these intial ideas will involve a lot of research so do it! Make a world list and concept map about your city. Make a moodboard of images of your city and state as well. These should not be designed things just historical images and images that represent your state/city. For next class you need to have a concept for your team. Bring in a designed concept that explains where you are coming from.

10 / 29 / 18  

IN CLASS

Critique moodboards and word lists. 
Narrow down concept of team/mascot

HOMEWORK

Start research on the specific concept that you choose. Do (40) sketches of ideas for mascots/logos. Don't worry about a mark system yet just try and nail down an idea. Explore a vairety of solutions. Animals, People, Places, Type etc? Pencil and Paper for this stage.

10 / 31 / 18  

IN CLASS

Critique / Review Sketches

HOMEWORK

(30) Tight sketches of different mascots. Some can be explorations of different marks in the system. Try differnt angles and simplificaitons. Can you just use the head or do you need to show the whole body? Use tracing paper to trace over existing sketches and tighten them up as well as epxlore alternate features. Still Pencil and paper at this stage.

11 / 5 / 18  

IN CLASS

Review sketches 
Start creating bucket/concepts

HOMEWORK

Begin moving these into the computer. Watch the videos on Dropbox about how to vector these properly and create contrast with simple color schemes. Continue to explore systems and alternate marks. 

11 / 7 / 18  

IN CLASS

Review Computer Explorations

HOMEWORK

Finish moving all your sketches into the computer. Begin creating (1) full brand concept. These need to be fully fleshed out with type with a variety of explorations along with primary and secondary marks.

11 / 12 / 18  

IN CLASS

Review Concepts

HOMEWORK

Narrow to final pieces of system and refine. Continue to build out system. Think about how you can combine custom(ized) typography with your marks to create addtioanl explorations. Think about nicknames or simplications of different marks. Start mocking up applicaitons.

11 / 14 / 18  

IN CLASS

Critique / Work in Class

HOMEWORK

Continue to refine your system. Goal is to bring in the final for next class and look at any final refinments. Try to get as far as you can this weekend so we can really talk details. Refine application mock ups.

11 / 19 / 18  

IN CLASS

Critique / Work in Class
Introduce Project 5

HOMEWORK

Project due next class. (11/26/18)
Sketches for Project 5

11 / 26 / 18  

IN CLASS

PROJECT DUE 

Introduce Project 5

HOMEWORK

Project Due. Make sure you pay attention the final deliverable directions. Focus on digital and physical craft.