Project Two
TV Show Branding
In an increasingly crowded field of consumers eyeballs, TV shows on streaming services need to stand out with branding that grabs our attention from the browsing screen.
How do you hint at the themes of the show without giving anything away? How can you build a kinetic system that can extend across print and digital applications?
You will be creating a custom wordmark and kinetic toolkit to brand a TV show currently on Hulu, HBO, or Netflix. I would suggest choosing something that you are both passionate about and also has branding that is imperfect. Also think about choosing a show that has interesting visual or themes that you can explore?
The letters must be customized you can’t just use letters in a font. You have to customize them. Branding is about standing out! No hand-lettering is allowed for this project.
The concept on this project is very important. How do you hint at the themes of a show without giving away major plot points? How do you stand out from all the similar shows? What sets your show apart?
Deliverables:
(1) Brand board showing your kientic system
(1) Board of digital / key art applications
Digital Process Book (Think about how this designed.)
FINAL DELIVERABLES:
SCHEDULE:
2 / 25 / 20
IN CLASS
Introduce Project Two
Choose Shows
HOMEWORK
Choose and Research your show (This should all be included in your process book. Go ahead and create the document now so you have it started)
Create (3) distinct moodboards (Include photography and texture, etc)
(40) Type Studies
2 / 27 / 20
IN CLASS
Critique Moodboards and
type studies
HOMEWORK
(65) Wordmark / Identity Studies
Explore texture and effects. (Photo treatments / Type Treatments, illustrations, etc)
Focus on differrent ideas rather than iterations on specific ideas. Think broad and we can drill down later.
3 / 3 / 20
IN CLASS
Critique / Work in Class
Critique Wordmark Explorations
HOMEWORK
(10) Strongest wordmarks / Refinments and explorations. Continue to think about how to customize?
Think about how these will work at large and small scale. What other elements can you add? Borders? Other Graphic Elements? Lots of Exploration!
Start to combine with potential textures or imagery.
3 / 5 / 20
IN CLASS
Critique Wordmarks and Kinetic Systems
HOMEWORK
Finalize 3 best wordmarks / logotypes
(3) Kinetic systems
Kinetic Systems Template
3 / 10 / 20
IN CLASS
Spring Break
HOMEWORK
Continue Homework from 3/5
3 / 12 / 20
IN CLASS
Spring Break
HOMEWORK
Email me your homework from 3/10 by this date. Based on my feedback choose a final kinetic system and build out 3 pieces of the key art using the kinetic system you choose.
Do (3) different explorations of the key art using your concept. Really push these two be different
3 / 17 / 20
IN CLASS
Classes Canceled
HOMEWORK
Classes Canceled
3 / 19 / 20
IN CLASS
Classes Canceled
HOMEWORK
Classes Canceled
3 / 24 / 20
IN CLASS
Deliverables Update
https://kansas.zoom.us/j/297654331
HOMEWORK
Project Due 3/26
*This is a big file with a bunch of links for you all to use. Let me know if you have any questions.
3 / 26 / 20
IN CLASS
Project Due. Class will start at 9:45 AM
at the following link:
https://kansas.zoom.us/j/297654331
Link for Andrea's class is below.
Will start @ 10 AM:
HOMEWORK
Place your deliverables on Google Drive in your folder. Please keep your files under 100 MB.
Google Drive