Project Three
Rebrand the Boring, Tired & Uncool

Design school is a fantastic place to learn beacuse you have so much control over your projects and assignments. 

Many times as a practicing designer projects are assigned to you that aren’t as inherently fun or cool as things like a food truck or brewery. Designers often say that these projects only pay the bills or are “boring”. They are really neither of these things and are instead unique challenges with a different set of rules. For this assignment you will be assigned to rebrand a “boring” company and give it a new unique brand that turns on its head the ideas associated with that industry. 

For this project you will be creating a logo and brand system for a organization / company. This list of your choices is below.

This project will involve quite a bit of research both to understand what your organization/company does, as well as the existing landscape of design.. You will also need to create an additonal group of applications extending the new brand you have created. 

Logo construction will a critical part of this project and you will turn in your files digitally as part of your grade. 

In addtion to an overall branding system you will create some specific application to show how your brand system can be applied.For all of these think about what would be functional and useful for your sp;ecifc business. You may choose (3) of the following:

1) Stationary System - Bussiness card, letterhead, envelope, mailing label, invoice.
2) Vehicle Branding/Uniform - Truck, car, larger vehicle, employee uniform
3) Icon System - (8-10 Icons) Can represent different areas of the bussiness/organization, processes, or I am open to other ideas.
4) Poster Set - 4 Posters that showcase company values, specific projects, or other components of your brand.

BRAND CHOICES:

 1. Midtown Self Storage (Self Storage) 

2. Lampton Welding Supply (Welding Supply Store)

3. A & A Royal Auto Trim (Auto Trim & Upholstery)

 4. Geiger Ready Mix Co (Concrete Provider)

 5. Big Dog Pawn & Jewelry (Pawn Shop) 

6. Alpha Dumpsters (Waste Removal) 

 7. Watchmen Security Services (Property Security)

8. Boulevard Tires & Service (Tire Shop)

 9. A-1 Sewer And Septic Service (Septic Tank Service)

10. Economy Auto Salvage (Used Auro Parts / Pick & Pull)

11. Speedy Cleaners & Laundry (Dry Cleaner)

12. Mr. Locksmith (Locksmith)

13. Bossert's Military Surplus (Military Surplus)

14. Empire Bail Bonds (Bail Bonds)

FINAL DELIVERABLES:
  • 13” x 19” Brand Board printed (Logo,wordmark,combinations,icons,colors,typography) (Unmounted)
  • 13" x 19" Board(s) of Applications (Unmounted)  (2 minimum)
  • 13” x 19” Digital PDF of brand boards on the server.
  • (1) Digital Process Book
  • (2) Images that showcase your brand system and appplications (1080 Pixel Width by 1920 Pixel Height)
SCHEDULE:
1 / 21 / 20  

IN CLASS

Presentation of project. Choose your company/organization from the list above.

HOMEWORK

Start brainstorming your company and its history. Don't look up these companies if they exist the history is yours to make sure and has to relation to anything that exists. Have one paragraph summary of the history for next class.  Also include 3-5 taglines. Create a word list and a concept map to help you narrow down your ideas. Do a visual audit of brands / other companies in your space? Create three seperate moodboards for directions of the brand, Push them in different directions.

1 / 23 / 20 

IN CLASS

Review visual audits, concept maps, and word
lists 
for your brand/company

HOMEWORK

Start sketching on the company/organization that you chose. (100) sketches. Use a pencil and paper. Graph paper could help you keep things in scale and aligned. Explore literal and abstract concepts for a wide variety of solutions. Also think about monograms and characters / mascots. Spend time on these and don't save them all for sunday night! Rember to explore ideas from all the moodboards you choose. Dvivide the 100 up if neccessary. 

1 / 28 / 20

IN CLASS

Review sketches and concepts

HOMEWORK

Refine sketches and move into the computer. Begin to explore typography, pattern, illustration, etc. Have A LOT of stuff for use to look at next class so you have feedback to move forward.

1 / 30 / 20

IN CLASS

Critique pencil computer explorations
and concepts

HOMEWORK

Begin to develop your three brand concepts. Use your hisotry and research to make them feel different. Even within one moodboard you will have plenty of room to explore. You will be presenting to the class in a similar format to the example shown today.

Be prepared to present like your would be presenting/pitching to a client. Be professional & prepared.

Build (3) distinct concepts using different marks, colors, typography, and style. Think about primary, secondary, and different lock ups? Explore color, typography. Do sevderal explorations of applications for eah concept. See how you can extend the brands you have created.

Concept presentations due next Thursday of next week. Have them on the server before class starts. Be prepared to present and talk through your ideas / concepts. You will be recieving a grade for this presentation and also getting feedback from your classmates.

2 / 4 / 20

IN CLASS

Critique Brand Concepts

HOMEWORK

Refine all concepts based on the feedback you recieve in class today. 

Make big strides and try different ideas / solutions. Really refine these into brand systems. 

You will be recieving a grade for this presentation and also getting feedback from your classmates.

2 / 6 / 20  

IN CLASS

Critique In Progress Presentations
Bring Finished PDFs to Class

HOMEWORK

Refine all concepts based on the feedback you recieve in class today. 

Make big strides and try different ideas / solutions. Really refine these into brand systems. 

You will be recieving a grade for this presentation and also getting feedback from your classmates.

2 / 11 / 20  

IN CLASS

Concepts Presentations in Class

HOMEWORK


Pick a final direction(s) to refine based on your classmates feedback. Do MORE EXPLORATION around your now more solidified idea. MAKE LOTS OF STUFF!

Make refinements and continue to explore the differrent ways you can extend your brand. 

How do things begin to lock up together? Do they combine into one mark or exist seperately? Even seperately how can they relate to one another. Typographically how can you create lock up's that can stand alone?

Bring in  (2) refined brand concepts with some explorations for applications in a similar format to your presentation but printed off so we can pin them up. These can be two different concepts or two differnt explorations of one concept.

2 / 13 / 20  

IN CLASS

Critique Concepts

HOMEWORK

Finalize your brand system and all your marks. Explore lots of differrnt ideas about how to push these beyond the logo. Use some test applications to test out differnt ideas. LOTS OF EXPLORATION.

2 / 18 / 20  

IN CLASS

Critique Applications

HOMEWORK

Do 10-15 sketches of exploration for your final application.

Refine your sketches and explorations for the first two. Bring in 2-3 explorations for each.

2 / 20 / 20  

IN CLASS

Critique Applications and Sketches

HOMEWORK

Refine all applicaitons and bring in your final picks with some potential alternates if your still undeicded? Also think about and explore anytihng else you want to make for your final project? What can you make that unique or tells a story about the brand your created?

2 / 25 / 20  

IN CLASS

Look at final applicaitons and critique.
Show off examples of how to build interesting brand boards

HOMEWORK

Begin to create your final Brand Boards.
Bring in printed off at full size.

2 / 27 / 20  

IN CLASS

Critique Brand boards drafts

HOMEWORK

Project Due Next Class.
REFINE., REFINE, REFINE

3 / 3 / 20  

IN CLASS

Project Due

Begin Project 2

HOMEWORK

Begin Homework for Project 2