Introduces the discipline, function, and tradition of typography as it relates to visual/verbal communication. Emphasis is on interrelationships of letter, word, line and page. Projects examine two-dimensional typographic space, sequence and information hierarchy. Required for Illustration and Visual Communication Design majors as a pre-review course. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Open to other Design majors as a Studio Elective. Prerequisite: BDS 101 with a grade of C or higher.
Elements of Typography provides an introduction to the discipline, function and tradition of typography as it relates to visual and verbal communication. Topics to be presented include the historic evolution of typography, the anatomy of typography, syntax and communication, legibility, readability, and technology. Emphasis will be on the interrelationships of letter, work, line and page. Projects will examine type families and their structure, two-dimensional typographic space, language sequence, information hierarchy and typographic aesthetic. Prerequisite: VISC 201 or permission of the instructor.
Visual communication problems involving the student in the translation of verbal concepts and design theory into visual images. This course focuses attention on the process of defining problems, gathering information, and formulating clear, powerful, and persuasive visual statements. Introduction to methods of research, idea generation, and image making will be an integral part of this course. Students majoring in Visual Communication Design must earn a semester grade of "C" or better in this course in order to continue in the program
Further exploration of typographic form and manipulation of variables which affect content; stresses the importance of typographic composition as an integral component of visual communication design. Projects examine advanced structures of typographic space, work-image structure, and typographic details and aesthetic. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C+ (2.3) or higher to continue on to the next course in the sequence.
Exploration of the relationships among people, places, and the visual objects and information they use. Attention on the different roles of the designer as observer, empathizer, communicator and experience builder. Introduction to information design processes and procedures of understanding by ordering data into useful and persuasive information tools and experiences. Various methodologies will be explored for visualizing information for clarity, resonance, and editorial voice with special attention to the relationships among audience and context in the creation of meaning. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C+ (2.3) or higher to continue on to the next course in the sequence.
A brand’s visual identity expresses an organization's big idea of what it is, how it lives in the world, who is serves and why. Simply put, it identifies, explains and persuades. A visual brand identity needs to engage and communicate to specific audiences while differentiating the brand from its competition. This class will explore the creation of brand identity elements such as logos, icons and symbols, as well as how these can be organized into a “system of parts” that can communicate across multiple applications. Additionally, logo, symbol and iconography workflow and methods of brand identity ideation and conceptualization will also be explored.
Exploration of visual identity problems utilizing a holistic, systems approach to design. Introduces business and design strategies associated with brand development. Emphasis on the methods of thinking and research which precede the making of design as well as the importance of writing to the graphic design profession.
Class will explore the creation of symbols, icons and logos. Workflow and ideation will also be explored. An understanding of Adobe Illustrator is an essential prerequisite for this class.
Class will explore the creation of branding, brand systems, and packaging. Workflow and ideation will also be explored. An understanding of Adobe Illustrator is an essential prerequisite for this class.