Project Three
Branding Sprints
Sprint 1: Historical Figure Branding
For this assignment you will be branding a historical figure. You can choose anyone from years before you were born. Don’t chose someone with a specific brand already. The older the better.
Deliverables:
- Logo System (Logo / Monogram, Logotype, alternates, etc.)
- Business Card
- Bookplate Design
Sprint 2: Regional Food Branding
For this assignment you will brand a late night street food cart serving a singular food item of specific regional food. Examples might include Cincinnati Chili, The Upstate NY Garbage Plate, LA Hotdogs, Poutine, etc.
Deliverables:
- Logo / Brand System
- To-Go Food Packaging specific to your food in some way
- Cart Design
- 1-2 Advertising Posters
FINAL DELIVERABLES:
SCHEDULE:
11 / 20 / 25
IN CLASS
Introduce Project
HOMEWORK
Choose Historical Figure
Begin to concept and visaully explore. Move quickly. Have 4-5 options for us to review next class.
11 / 25 / 25
IN CLASS
Review Concepts
HOMEWORK
Refine and Finalzie branding. Build out deliverables and prepare a PDF presentation to turn in.
11 / 27 / 25
IN CLASS
Thanksgiving (No-Class)
HOMEWORK
Continue with Homework
12 / 2 / 25
IN CLASS
Sprint 1 Due
Being Sprint 2
HOMEWORK
Branding Exploration. Build Quick and Explore
12 / 4/ 25
IN CLASS
Review visual exploration
Chose a direction refine and make refinements based on the in-class feedback. Finalize sytem and build out deliverables.
12 / 9 / 25
IN CLASS
Project Due
Project Due.
Enjoy your break and relax!