Project Two
Existing Brand, New Look / New Product
Examples might include: New Product, New Industry, Music Festival, Film Festival, Marathon, Tournament, Fashion Show, Esports Event, Art Event / Group Show, Etc. but think outside the box on what you think would be cool / fun / exciting to work on!
This should be a collaboration between
FINAL DELIVERABLES:
13 x 19 BRAND BOARDS / PDF Presentation:
1) Brand System
2) Out of home Advertising Campaign:
Wheatpaste Poster Mural (Minimum of 10 different posters)
(3) Billboards (Think outside standard size rotation for some of them)
Instagram Posts
3) Long Form Collateral (Booklet / Zine / Guide / Etc)
4) Collateral (T-Shirts / Bags / etc)
5) Website
6) Deliverable of your choice? (Think about what fits your brand or idea. Could be packaging, could be whatever makes sense!)
(Minimum 4 Boards Total) (PDF) (Digital so use as many as you need to lay them out in an interesting way)
(2) 1080 PX (Width) x 1920 PX (Height) Images that showcase your brand and collateral. Think about how to show this off!
SCHEDULE:
10 / 16 / 25
IN CLASS
Introduce Project
HOMEWORK
Concept Presentation pitching your classmates and I (3) distinct big ideas with three different brands.
Each conept should contain a visual/conceptual moodboard to go along with your idea and help explain it.
Think about ways to visually and conceptually explain your concept. This is your chance to sell your idea. If it dosen't make sense or you cant communicate it you will have to choose something else.
10 / 21 / 25
IN CLASS
Present Concepts / Moodboards
HOMEWORK
Begin to sketch and start to build on conceptual ideas (Build out into two buckets / ideas) within the concept you moved forward with.
Write out the elevator pitch for your idea so you have it concisely moving forward.
Refine your moodboard if neccessary
10 / 23 / 25
IN CLASS
Review Concepts Progress
HOMEWORK
Continue to build out 2 buckets / big ideas
10 / 28 / 25
IN CLASS
Review Concepts
HOMEWORK
Continue to explore and work towards building two distinct visual buckets for us to see and give you feedback on.
10 / 30/ 25
IN CLASS
Chose a direction refine and make refinements based on the in-class presentations. Really get into the details and buidling out a visual system?
11 / 4 / 25
IN CLASS
Review Refinements
Keep Exploring and make lots of stuff!
We need to see exploration on what the elements are as well as how they work together as a system.
Prove it works!
11 / 6 / 25
IN CLASS
Review Refinements
Explore posters and out of home advertising. Design serveral versions of visual style and show sample of each. You can move onto other deliverables if you feel like you have this covered.
Initial explorations for collateral. Think about what makes sense for your brand.
11 / 11 / 25
IN CLASS
Review Posters / Advertising
Review Deliverables Lists
Explorations for Long form collateral (think about what makes sense here for your brand / your idea?) and website.
Note: You are not designing the full long form collateral. You just need to design a few sample spreads. Think about intro spread, more text heavy spread, etc? How you design enough of the overall style so that you could pass this off to another designer to finish
11 / 13 / 25
IN CLASS
Review Deliverables and Explorations
Continue to work on presentation and deliverables.
11 / 18 / 25
IN CLASS
Review Deliverables
Project Due Next Clas. Make sure you are checking delierables and laying out your presentation in an interesting / engaging way.
Think layering, tension, and big shifts in scale.
11 / 20 / 25
IN CLASS
Project Due
Homework for Project 3