VISC 200
Movie Candy

Objective:

In this project, students will explore the exciting realm of packaging design by creating a candy packaging concept inspired by a chosen movie. The project aims to develop students' skills in design research, concept ideation, moodboard creation, sketching, dieline adaptation, prototype creation, and presentation.

Steps:
Movie research and potential tie-ins
Moodboard and associative word/name list
Concept sketching and dieline creation
Moodboards for 3 potential concepts
Final prototype design
Presentation and social media photos

 Students can choose any movie for inspiration, but it should be approved by the instructor to ensure it aligns with the project objectives. Students can work with analog or digital sketching methods. You are encouraged to think creatively and consider both visual and thematic aspects of the chosen movie when designing the candy packaging.

FINAL DELIVERABLES:

— Printed Packaging (Fully Assembled) (Printed on Risograph) (You may use as many colors are you want but 2-3 is ideal)
— 15 in x 15 in Printed Art Directed / Styled Photograph of your packaing
— PDF of Photograph Poster On One Drive
— Process Book: PDF Process Book (Under 120 MB) on One Drive

SCHEDULE:

4 / 2 / 24  

IN CLASS

Choose two films for your potential package design. For next class watch your chosen movies and identify potential candy tie-ins and observe, document and analyze the film's visual aesthetics.

HOMEWORK

For Thursday create at least two 11x17 inch moodboards that encapsulates the movie's key scenes, objects, and dialogues. For each, develop an associative word/name list that represents the movie's essence. Save as a pdf presentation to present to class.

Read or Watch

4 / 4 / 24  

IN CLASS

Review film choices, moodboards & initial candy tie-ins. 

Introduction to dielines: Learn about packaging dielines and their importance.

https://docs.google.com/spreadsheets/d/1JPgH2SLf6NmE6y-0uWWhn8sh1xiMm_P2RhnW8gJ2g7s/edit?usp=sharing

HOMEWORK

Based on feedback, create 2-3 different concepts for your candy packaging. Work digital or Analog or both. 

Additionally, make a list of atleast 5-10 potential names for what you could call this candy.

Template Link

4 / 15 / 24

IN CLASS

Present concepts, mood boards and names to the class for feedback.

Turn in Presentations here: 
https://www.dropbox.com/scl/fo/o3nkq6bokipy8rg5gekjf/APEVxA_U4V8Jn1ar-le78tY?rlkey=j352nu7o509jnnqce7qlzpn7d&dl=0

HOMEWORK

Based on feedback, narrow to one final direction and build out the kit of parts (type lockup, color palette, texture/pattern, imagery/graphics, additional typefaces etc). Use the template provided and printout for next class.

4 / 18 / 24  

IN CLASS

Review final kit of parts.

Nutrition Labels

HOMEWORK

Based on feedback, apply your kit of parts to the Candy Packaging Dieline in 3-5 different versions.

Print each out and build in 3D.

4 / 23 / 24  

IN CLASS

Review full-size physical prototypes.

HOMEWORK

Make refinements based on feedback.

4 / 25 / 24  

IN CLASS

Review full-size physical prototypes

HOMEWORK

Make refinements based on feedback. Printout final package and mockup for next class.

4 / 30 / 24 

IN CLASS

Review full-size physical prototypes

HOMEWORK

Make refinements based on feedback

Final Project due 5/2. Make sure that you have checked the deliverables above and are turning in what we need from you. 

5 / 2 / 24 

IN CLASS

Final candy packaging due with final “art directed” photos.

One Drive for Final Poster PDF and Process Book

HOMEWORK