Project Three
Streaming Service / Film Festival
In this project, students will explore branding design by creating either:
- Movie genre or theme inspired streaming service
- Branding for a film festival centered around a director or thematic group of films
Deliverables
DELIVERABLES:
(1) PDF Presentation that show off the following:
-Branding / ID System
-Digital Advertising Campaign (Instagram / Banner Ads / Etc) How do you target your specific audience?
-Posters for for (4) Individual Movies (How can you create sometihng new?)
-Basic Homepage / App Design
-Welcome Kit / Swag Bag
*PDF Presentation on Server of the above (Under 150 MB)
(1) Animation / Preroll for the streaming service or film festival
(3) images 1920 H x 1080 W (These should show off the brand and elements you have created for this project)**
** JPEGS OR PNGS
SCHEDULE:
4 / 4 / 24
IN CLASS
Introduce Project
HOMEWORK
Create (2) directions to pitch to me. These directions should include naming exploration / ideas and a visual moodboard that shows your conceptual idea. Think about the type of movies you want to include and how to explore that visual world?
Email them to me no later than 4/9/24 but 3:30 PM and I will get you feedback so that you can get started.
4 / 16 / 24
IN CLASS
Review Concept Development /
Naming / Visual Studies
HOMEWORK
Continue to build and explore your chosen direction focusing on the brand system. Keep in mind the digital nature of the brand you are buidling.
4 / 18 / 24
IN CLASS
Review Concept Development /
Naming / Visual Studies
HOMEWORK
Continue to build and explore your chosen direction focusing on the brand system. Keep in mind the digital nature of the brand you are buidling.
Explore (2) systems for the digital ads. Make sure you explore 1:1 and other standard sizes for banner ads and social posts. The goal here is to show how the system can flex.
Use this Template
4 / 23 / 24
IN CLASS
Review Concept Development /
Naming / Visual Studies
Review Digital Advertising Systems
HOMEWORK
Begin to finalize your chosen direction focusing on the brand system. Keep in mind the digital nature of the brand you are buidling.
Refine the digital advertisitng system.
Sketches and explorations for the movie posters.
4 / 25 / 24
IN CLASS
Review Digital Ad Refinements
Review Movie Poster Studies
HOMEWORK
Refine and build out movie poster studies
Sketches / Explorations for homepage / App
4 / 30 / 24
IN CLASS
Review Poster Studies
Review Homepage / App Studies
HOMEWORK
Refine App / homepage Studies
Sketches for Welcome kit / Swag
5 / 2 / 24
IN CLASS
Review App / Homepage
Review welcome kit / swag
HOMEWORK
Project Due next class. Refine and begin to desing your presentation. How can you show off what you made and explain your big idea to us?
5 / 7 / 24
IN CLASS
Project Due @ 3 PM
(No Formal Class with Sophomore Review)
Enjoy your Summer!
HOMEWORK
Check the deliverables list above and put your file on the server. Small size PDF please!