Project Two
Fashion Branding

Concept and brand a consumer fashion / skin care brand of your choice targeted toward the opposite gender. What is different about your brands clothing and how can choices you make in your branding reflect those brand attributes?

Think about the experience of getting clothes in the mail. How can you create and experience that elevates your brand it brings it to life in your consumers home?

FINAL DELIVERABLES:

13 x 19 BRAND BOARDS:
(1) Logo and Branding System
(1) In-Store Packaging
(1) Online Packaging (Experience)
(1) Out of Home Advertising Campaign

(PDF PRESENTATION) USE AS MANY PAGES AS YOU NEED! (Think about how to make it dynamic and tell the story of what you made?)

 (2) 1080 PX (Width) x 1920 PX (Height) Images that showcase your brand and collateral. Think about how to show this off! 

SCHEDULE:
2 / 27 / 20

IN CLASS

Introduce Project

HOMEWORK

(3) Distinct moodboards for your concept

Brand Audit and Research on category of your choice

(30) Name Concepts

3 / 3 / 20 

IN CLASS

Critique concepts and moodboards

HOMEWORK

(30) sketches for (3) directions of exploration and sketches for a total of (90). Think about how these would translate to brand systems. More than just a logo. Pencil and  Paper for this round.

3 / 5 / 20  

IN CLASS

Critique Refined Sketches
Show Example Presentation

HOMEWORK

Continue sketching or move into the computer. Begin to develop your unique brand concepts. Use your concept and research to make them feel different. Even within one moodboard you will have plenty of room to explore. 

Build (3) distinct concepts using different marks, colors, typography, and style. Think about primary, secondary, and different lock ups? Explore color, typography. Do several explorations of applications for each concept. See how you can extend the brands you have created.

You will be presenting to the class in a similar format to the example shown today

3 / 10 / 20  

IN CLASS

Spring Break / No Class

HOMEWORK

Continue Concepts Presentation / Exploration

3 / 12 / 20  

IN CLASS


Spring Break / No Class


HOMEWORK

Continue Concepts Presentation / Exploration

Be prepared to present and talk through your ideas / concepts. You will be recieving a grade for this presentation and also getting feedback from your classmates / others.

3 / 17 / 20  

IN CLASS


No Class


HOMEWORK

Continue Concepts Presentation / Exploration

Be prepared to present and talk through your ideas / concepts. You will be recieving a grade for this presentation and also getting feedback from your classmates / others.

3 / 19 / 20  

IN CLASS

No Class

HOMEWORK

Continue to refine your brand system and refine your concept presentations. Be prepared to present on Tuesday.

Presentations will be graded. Be Professional. Practice and be prepared to explain your design decesions and concepts. 

3 / 24 / 20  

IN CLASS

Review Brand Concepts Presentations

https://kansas.zoom.us/j/251531242

HOMEWORK

Continue to refine your brand system and refine your concept presentations. Be prepared to present on Tuesday.

Presentations will be graded. Be Professional. Practice and be prepared to explain your design decesions and concepts. 

3 / 26 / 20  

IN CLASS

Present Brand Concepts

https://kansas.zoom.us/j/251531242

HOMEWORK

Pick a final direction(s) to refine based on your classmates feedback. Do MORE EXPLORATION around your now more solidified idea. MAKE LOTS OF STUFF!

Make refinements and continue to explore the different ways you can extend your brand. 

How do things begin to lock up together? Do they combine into one mark or exist separately? Even separately how can they relate to one another. Typographically how can you create lock up's that can stand alone?

Bring in  refined brand concepts with some explorations for applications in a similar format to your presentation but printed off so we can pin them up.

Sketches and exploration for in store packaing concepts. Think about packaging for items , bags, hang tags, etc?

 

3 / 31 / 20

IN CLASS

Crit sketches / explorations for packaging

https://kansas.zoom.us/j/251531242

HOMEWORK

Contintue to refine packaging ideas. Really explore how these could be different. How do these work as a system? Don't let them start to get formulaic. Think about how to use langauge and secondary elements. 

(10-15) Explorations of how packaging can translate to the online purchasing experience. Think about how to create and experience for the consumer.

4 / 2 / 20

IN CLASS

Crit sketches / explorations for packaging

https://kansas.zoom.us/j/251531242

HOMEWORK

Continue to refine your brand system and start to explore how it can apply to packaging.  Explore! 

Sketches / explorations of packaging concepts. Think about how these can work together. How can you simplify how many pieces they need to print? Customize with stickers etc? 

Make the packaging reflect your concept and also think about how it is an experience for the consumer?

4 / 7 / 20 

IN CLASS

Critique Packaging Systems &
Online Packaging 

https://kansas.zoom.us/j/251531242

HOMEWORK

(10-15) Explorations of out of home advertising. Think about what your are trying to convey? Language is an important part of how fashion brands communicate to consumers. You are selling a lifestyle

Bring in everything you have made for next class! Print and start to mock up your boards.

4 / 9 / 20 

IN CLASS

Critique Progress

https://kansas.zoom.us/j/251531242

HOMEWORK

Bring in everything you have made thus far in a pdf presentation for review.

4 / 14 / 20

IN CLASS

Critique Progress

https://kansas.zoom.us/j/251531242


HOMEWORK

Bring in your brand boards mocked up. Think about how to make these feel dyanamic and how to tell the sotry of your brand and what you made?

4 / 16 / 20

IN CLASS

Critique Brand Boards

https://kansas.zoom.us/j/251531242

HOMEWORK

Final Deliverables due next class. Put your files on Google Drive. Small PDFs under 100 MB. Use an online service to reduce your file size if you need to:

https://smallpdf.com/compress-pdf

4 / 21 / 20

IN CLASS

Project Due

Introduce Project 3 

https://kansas.zoom.us/j/251531242

HOMEWORK

Begin Project 3 Homework