Project Five
Minor League Football

Who likes football? None of you? Good thing is for this project you won't really need to like or understand anything but the uttermost basics of the game. This project will be devleoping a cohesive brand identity for a minor league team playing in a fictional minor football league. These branding techniques can be applied to any project you do moving forward.

Minor league teams are unique in the way that they are branded becasue of how small the markets generally are for them. They need to really appeal to the local market and many of them do this with strange or hyperspecific local brands. Also becasue of the nature in which they are used they tend to devleop a diverse system of marks.

You need to choose a state and find a city that you want to build your team around.  The concept here is important becasue it will dictate a lot of the choices you make with typography and imagery.

Resources:

https://sportstemplates.net/product/jersey-texture-mockup/

https://www.brandiose.com

https://www.brandiose.com/stockton 

http://fieldtheory.co.uk  

https://www.instagram.com/studio_simon/

http://www.cjzilligen.com

http://www.cjzilligen.com/ufl-project/

  • 13”x19” Printed Brand Board showing the full identity system (6-8 marks minimum in your system)
  • 13"x19" Showing Applications such as uniforms, merchandise, signage, etc.
FINAL DELIVERABLES:
SCHEDULE:
11 / 6 / 19  

IN CLASS

Introduce Project.

HOMEWORK

Start research on the specific concept that you choose. Do (70) sketches of ideas for mascots/logos. Don't worry about a mark system yet just try and nail down an idea. Explore a vairety of solutions. Animals, People, Places, Type etc? Pencil and Paper for this stage. Look at the examples provided but don't be overly inspired.

11 / 11 / 19  

IN CLASS

Critique moodboards sketches and
review concepts

HOMEWORK

(30) Tight sketches of different mascots. Some can be explorations of different marks in the system. Try differnt angles and simplificaitons. Can you just use the head or do you need to show the whole body? Use tracing paper to trace over existing sketches and tighten them up as well as epxlore alternate features. Still Pencil and paper at this stage.

11 / 13 / 19  

IN CLASS

Critique / Review Sketches

HOMEWORK

Begin moving these into the computer. Watch the videos on Dropbox about how to vector these properly and create contrast with simple color schemes. Continue to explore systems and alternate marks. 

Videos

11 / 18 / 19  

IN CLASS

Review sketches 
Start creating bucket/concepts

HOMEWORK

Finish moving all your sketches into the computer. Begin creating (1) full brand concept. These need to be fully fleshed out with type with a variety of explorations along with primary and secondary marks.

11 / 20 / 19  

IN CLASS

Review Computer Explorations

HOMEWORK

Explore and refine your typographic marks and experiemtn with monograms or other versions of the typographic marks.

11 / 25 / 19  

IN CLASS

Review Concepts

HOMEWORK

Narrow to final pieces of system and refine. Continue to build out system. Think about how you can combine custom(ized) typography with your marks to create addtioanl explorations. Think about nicknames or simplications of different marks. 

12 / 2 / 19  

IN CLASS

Critique / Work in Class

HOMEWORK

Continue to refine your system. Goal is to bring in the final for next class and look at any final refinments. Try to get as far as you can this weekend so we can really talk details. Refine application mock ups.

12 / 5 / 19  

IN CLASS

Critique Systems

HOMEWORK

Begin to explore mock ups and other collateral. Think about what makes sense to mock up and show off a football team? Don't just use random mock ups. Think about how to show off all the parts and pieces of your system?

12 / 9 / 19 

IN CLASS

Critique in Progress Teams

HOMEWORK

PROJECT DUE: 12/16/19

12 / 11 / 19  

IN CLASS

PROJECT DUE: 12/16/19

You can turn it in anytime before then if
you cordinate with me but that will be the 
final date to turn in.


HOMEWORK

Project Due. Make sure you pay attention the final deliverable directions. Focus on digital and physical craft.

PROJECT DUE: 12/16/19