Project Two
Minor League Baseball / ESports
Who likes football? None of you? Good thing is for this project you won't really need to like or understand anything but the uttermost basics of the game. This project will be devleoping a cohesive brand identity for a minor league team playing in a fictional minor football league. These branding techniques can be applied to any project you do moving forward.
Minor league teams are unique in the way that they are branded becasue of how small the markets generally are for them. They need to really appeal to the local market and many of them do this with strange or hyperspecific local brands. Also becasue of the nature in which they are used they tend to devleop a diverse system of marks.
You need to choose a state and find a city that you want to build your team around. The concept here is important becasue it will dictate a lot of the choices you make with typography and imagery.
Resources:
https://sportstemplates.net/product/jersey-texture-mockup/
https://www.brandiose.com
https://www.brandiose.com/stockton
http://fieldtheory.co.uk
https://www.instagram.com/studio_simon/
http://www.cjzilligen.com
http://www.cjzilligen.com/ufl-project/
- 13”x19” PDF Brand Board showing the full identity system (6-8 marks minimum in your system)
- 13"x19" PDF Showing Applications such as uniforms, merchandise, signage, etc.
FINAL DELIVERABLES:
SCHEDULE:
2 / 18 / 21
IN CLASS
Introduce Project.
HOMEWORK
Start research on the specific concept that you choose. Create a presentation to present that explains your research and now that influenced your concept.
2 / 23 / 21
IN CLASS
Critique moodboards sketches and
review concepts
HOMEWORK
(50) Sketches of different mascots. Some can be explorations of different marks in the system. Try differnt angles and simplificaitons. Can you just use the head or do you need to show the whole body? Use tracing paper to trace over existing sketches and tighten them up as well as epxlore alternate features. Pencil and paper at this stage.
2 / 25 / 19
IN CLASS
Critique / Review Sketches
HOMEWORK
Spend some time with tracing paper refning your sketches. Use bold outlines and thicker strokes that will hold up in the computer. Experiment with tapering to show dimension and try to experiment with seperating or cropping parts of your mascot.
Begin moving these into the computer. Watch the videos on Dropbox about how to vector these properly and create contrast with simple color schemes. Continue to explore systems and alternate marks.
Videos
3 / 2 / 21
IN CLASS
Review sketches
Start creating bucket/concepts
HOMEWORK
Finish moving all your sketches into the computer. Begin creating (1) full brand concept. These need to be fully fleshed out with type with a variety of explorations along with primary and secondary marks.
3 / 4 / 21
IN CLASS
Review Computer Explorations
HOMEWORK
Explore and refine your typographic marks and experiment with monograms or other versions of the typographic marks.
3 / 9 / 21
IN CLASS
Review Concepts
HOMEWORK
Narrow to final pieces of system and refine. Continue to build out system. Think about how you can combine custom(ized) typography with your marks to create addtioanl explorations. Think about nicknames or simplications of different marks.
3 / 11 / 21
IN CLASS
Critique / Work in Class
HOMEWORK
Continue to refine your system. Goal is to bring in the final for next class and look at any final refinments. Try to get as far as you can this weekend so we can really talk details. Refine application mock ups.
3 / 16 / 21
IN CLASS
Design Week
Office Hours (3:30-4:00)
HOMEWORK
Begin to explore mock ups and other collateral. Think about what makes sense to mock up and show off a football team? Don't just use random mock ups. Think about how to show off all the parts and pieces of your system?
Project Due next class. Pay attention to deliverables and make final adjustments.
3 / 18 / 21
IN CLASS
Design Week
Office Hours (3:30-4:00)
HOMEWORK
Project Due 3/23
3 / 23 / 21
IN CLASS
Project Due
HOMEWORK
Homework Project 3