VISC 204
Animal Symbols / Forced Connections

Creating symbolism is a fundamental aspect of graphic design as a whole and branding specifically. 

A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different concepts and experiences.

The designer needs to infuse content with resonance to engage his/her audience. Every representation—from a small period at the end of a sentence to a logo to the most complex color photograph-has a dual existence. It is an optical phenomenon with visual properties, and it is an communicative signal that functions with other signals to form a message. 

This duality simply put means: Every representation is denotative and connotative. 
Denotation—the direct meaning (literal) 
Connotation—the in direct meaning (suggests)

Throughout your design education and professional career, you will be asked to create symbols and marks. These exercises and this project as a whole will encourage you to explore different ways to create symbols. 

Please avoid looking at inspiration for this project. You may of course need to pull reference imagery of your animal but avoid looking at pre-constructed or designed symbols related to your animal. We are interested in symbols that you make not what has already been done.

Business List

brewery

bakery

ice cream

record/music

music/instrument

tailor

home/garden

landscaper

automotive shop

barber

salon

sewing/yarn shop

toy store

 


roller rink

skate park

art supplies

shoes

cheese shop

Farmers Market 

Comedy Club

Climbing gym

bookstore

office supplies

travel/luggage

bike shop

Wine Store 


furniture

eyeglasses

dentist

bowling

fishing

camping/outdoor

hardware

grocery

construction company

gym/rec

video gaming/arcade

wifi/cable

florist

 

SYMBOL CATEGORIES:

1) a version that must use only flat geometric shapes 

2) a line-only version that uses just two stroke weights

3) a version that uses a non-traditional mark making tool

4) a version inspired by architecture (bring in a photo of the building)

5) a version made with cut paper or tape (think painters tape / black tape)

6) a version based on a stencil (printed/stamped through a stencil design)

7) a version based on your animals behavior

8) a version from an odd pov/angle

9) a version drawn with your left hand (could trace a computer printout of one of your own

10) a version thats relates to the cultural connotations, history, or folklore

11)  a version that is one continuously long line

12) a shape version where none of the shapes touch or overlap 

13) Closure, a version with mujo (part of it left out) in order for the viewer to create closure

14) a modular version where the whole is made of one repeatable unit

15) a version with strong light and shadows

FINAL DELIVERABLES:


—18x24 Poster (Printed)
—18x24 Poster (AI File on Server)
— Process Book: PDF Process Book (Under 120 MB) on Server

SCHEDULE:
9 / 22 / 22  

IN CLASS

Class Sllyabus

Introduce Project 

HOMEWORK

Using your animal and business name come up with 20 names for your business. To get 20 good names you will likely have to think of a lot more. Dive deep and really think about interesting ideas. The better this is the better your project will be. Be sure to explore using a thesaurus and alternative spellings, etc.

Create an 11x17 reference sheet for use throughout this project. Really think about the images you choose here and don't jsut choose the first few you find.

9 / 27 / 22  

IN CLASS

 
Review Business Names

In-Class Mind Maps Exercise

HOMEWORK

Choose Final Name(s)

Pick 6 of the categories and create 10 explorations for each using your name. Really look at forced connections, how can you blend your ideas together? What can you use to represent  your business and animal?

9 / 29 / 22  

IN CLASS

Review sketches / concepts / forced connection studies 

HOMEWORK

Using the remaining 6 categories create 10 explorations for each using your name. Really look at forced connections, how can you blend your ideas together? 

10 / 4 / 22  

IN CLASS

Review sketches / concepts / forced connection studies 

AI Demo (Sketches > AI) Tips and Tricks

HOMEWORK

Move your top 20 sketches from both combined groups into the computer. Pick a diverse range (Both style and cocnept) and the symbols that are most interesting to you.

Use the tools we talked about in class and focus on how to improve your sketches for legibility / scalability / uniqueness.

10 / 6 / 22  

IN CLASS

Review Computer Studies

HOMEWORK

Refine and expand your computer studies.

Choose your top (15) marks/symbols from your computer explorations and do (5) Explorations / Refinments for each one.

How can you make them simpler? More Legible? More interesting? Look for ways to further push objects together to create interesting forms.

10 / 11 / 22  

IN CLASS

(Fall Break)

HOMEWORK

Choose your top 12 symbols based on your refinments. Think about range (variety of solutions), Legibility, Intersting combinations of visual elements.

Do (5) more refinements for each of your 12 symbols. 

Please print your symbols and refinments (One symbols and refinements per page). 8.5 x 11 and black / white is fine. Make sure things aren't too small. 

Make sure your are combining your animal and elements that tell the story of your business.

10 / 13 / 22  

IN CLASS

 
Review Symbol Refinements / Top 12

AI Demo of Finalizing Symbols


HOMEWORK

Make refinements as needed to your final symbols. Make sure that you have a visual solutions that range in both concept and visual execution. 

Continue to refine and think about legibility and scale. (Large and small sizes). Does every line need to connect? Do you need every line? What can you do with closure? Do you need a mix of shape and lines etc?

FOR THURSDAY:

Print (2) 11x17 Black and White

12 Symbols large and 12 Symbols Small (Make sure you explore range of visual and conceptual solutions)

10 / 18 / 22  

IN CLASS

Review Final Symbols

Template

Poster Examples

HOMEWORK

Finalize your symbols based on the demo from class on Tuesday.

Finalize your poster based on the information we talked about in class. Make sure that your process book and poster (PDF and AI) are turned in on the server as well as printed.

10 / 20 / 22  

IN CLASS

Project Due

HOMEWORK

Class Swap