VISC 204
Better Packaging
Redesign a packaging experience for a kitchen utensil/office supply/tool with consideration to it’s sustainability. In our throw-away society, manufacturers usually specify their packaging choices based on conventional sizes/materials or perceived budget restraints. Not often enough is consideration is given to the user’s experience of it, how it leverages their brand or how it impacts the environment.
Create a package that expresses how it looks, what is does, what it is like to use it. Pay specific attention to how the package holds the object (protect), shows the object (communicates a story) and is an extension of the experience (so someone can keep the package or be able to up-cycle it).
Designers can have a power impact on all phases of the user experience. Often our involvement is limited to the duties of creating graphics and specifying materials. This project is meant to challenge your design muscles and give you an opportunity to think up and down the entire design process. Research and concept are as the form of the design.
Office & Art supplies (with Brand Name)Pencils (Carbon)
Paintbrushes (Inkwash)
Pens (Penpoint)
Erasers (Blankspace)
PaperClips (Wire-o)
Scissors (Chop Chop)
Stapler (Standard Staple Co.)
Pushpins (Gallery)
Rubber bands (Binder Brand)
Binder clips (Stack)
Bottle of Ink (Artisan)
Xacto Knife (Cross cut)
Cooking & Kitchen Utensils (with Brand Name)
Whisk (Mix It Up)
Spatula (Flip Flop)
Garlic Press (Press Co.)
Peeler (Pare & Peel)
Basting Brush (Baste Mode)
Measuring Spoons (Exactly)
Citrus Squeezer (Main Squeeze)
Microplane (Zester)
Meat Thermometer (Chef Tools)
Salt and Pepper Shaker (Sal & Pep)
Chip Clips (Chipper)
Can Opener (Latchkey)
Sponges (Soaked)
SCHEDULE:
1 / 16 / 24
IN CLASS
Class & Project Intro
HOMEWORK
Research
Word List or Mind Map (One for each object)
Mood Boards (One for each object)
Dive deep and think conceptually with these. It will make your brand stronger.
1 / 18 / 24
IN CLASS
Review Packaing Choices / Research
Review Mind Maps / Names
HOMEWORK
Revise Concept Map if Needed
(50) Sketches for symbols / Pattern / Wordmarks / Illustrations / Icons / Etc.
Distinct pencil concepts. You may have to do more to fully explore all your ideas. Remember that the goal here is visual range. Think about how to represent the ideas from your concept map? How can you combine ideas together? A logo is not always a picture of an object. Logotypes, etc.
1 / 23 / 24
IN CLASS
Review sketches / pencil exploration
Choose your top (10) marks and move them into the computer. Explore style, legibility, simplification, etc.
HOMEWORK
Choose your top (10) marks and move them into the computer. Explore style, legibility, simplification, etc.
Think about a mix of logo and logotype as well as how they can work together? What similiarties can they share? What typeface did you choose and why? What visual characteristics do they logo and logotype share?
1 / 25 / 24
IN CLASS
Review Computer Explorations
HOMEWORK
Refine top (10) Explore style, legibility, simplification, etc.
Think about a mix of logo and logotype as well as how they can work together? What similiarties can they share? What typeface did you choose and why? What visual characteristics do they logo and logotype share?
1 / 30 / 24
IN CLASS
Review Computer Explorations
Type Pairing and Logotypes
HOMEWORK
Refine your two brand systems and build out each one in a distinct concept. These should be visually different from one another.
Think about type, color, pattern, shapes, icons,etc. How do they work as a system?
What colors typefaces, iconography style, patterns, or color can you build out that represent your brand?
2 / 1 / 24
IN CLASS
Type Pairing and Logotypes
HOMEWORK
Refine your two brand systems. These should be visually different from one another.
Think about type, color, pattern, shapes, icons,etc. How do they work as a system?
What colors typefaces, iconography style, patterns, or color can you build out that represent your brand?
2 / 6 / 24
IN CLASS
Reivew Brand Systems Exploration
IN CLASS
Choose one brand system to move forward with.
Finalize your brand system. Continue to refine both the logo and logotype as well as the typographic and graphic elements that make up your system.
Pay close attention to scale and legibility at small sizes.
What colors typefaces, iconography style, patterns, or color can you build out that represent your brand?
02 / 8 / 24
IN CLASS
Project Due / Swap Classes
HOMEWORK
Continue with Homework For Jeremy