VISC 204
Better Packaging
Redesign a packaging experience for a kitchen utensil/office supply/tool with consideration to it’s sustainability. In our throw-away society, manufacturers usually specify their packaging choices based on conventional sizes/materials or perceived budget restraints. Not often enough is consideration is given to the user’s experience of it, how it leverages their brand or how it impacts the environment.
Create a package that expresses how it looks, what is does, what it is like to use it. Pay specific attention to how the package holds the object (protect), shows the object (communicates a story) and is an extension of the experience (so someone can keep the package or be able to up-cycle it).
Designers can have a power impact on all phases of the user experience. Often our involvement is limited to the duties of creating graphics and specifying materials. This project is meant to challenge your design muscles and give you an opportunity to think up and down the entire design process. Research and concept are as the form of the design.
Office & Art supplies (with Brand Name)Pencils (Carbon)
Paintbrushes (Inkwash)
Pens (Penpoint)
Erasers (Blankspace)
PaperClips (Wire-o)
Scissors (Chop Chop)
Stapler (Standard Staple Co.)
Pushpins (Gallery)
Rubber bands (Binder Brand)
Binder clips (Stack)
Bottle of Ink (Artisan)
Xacto Knife (Cross cut)
Cooking & Kitchen Utensils (with Brand Name)
Whisk (Mix It Up)
Spatula (Flip Flop)
Garlic Press (Press Co.)
Peeler (Pare & Peel)
Basting Brush (Baste Mode)
Measuring Spoons (Exactly)
Citrus Squeezer (Main Squeeze)
Microplane (Zester)
Meat Thermometer (Chef Tools)
Salt and Pepper Shaker (Sal & Pep)
Chip Clips (Chipper)
Can Opener (Latchkey)
Sponges (Soaked)
SCHEDULE:
11 / 17 / 22
IN CLASS
Review Packaing Choices / Research
Review Mind Maps / Names
HOMEWORK
Revise Concept Map if Needed
(50) Sketches for symbols / Pattern / Wordmarks / Illustrations / Icons / Etc.
Distinct pencil concepts. You may have to do more to fully explore all your ideas. Remember that the goal here is visual range. Think about how to represent the ideas from your concept map? How can you combine ideas together? A logo is not always a picture of an object. Logotypes, etc.
11 / 22 / 22
IN CLASS
Review sketches / pencil exploration
Choose your top (10) marks and move them into the computer. Explore style, legibility, simplification, etc.
HOMEWORK
Choose your top (10) marks and move them into the computer. Explore style, legibility, simplification, etc.
11 /24 / 22
IN CLASS
Thanksgiving (No Class)
HOMEWORK
Continue wtih HW from 11/22 & enjoy your break!
11 / 29 / 22
IN CLASS
Review Computer Explorations
Type Pairing and Logotypes
HOMEWORK
Refine your two brand systems and build out each one in a distinct concept. These should be visually different from one another.
Think about type, color, pattern, shapes, icons,etc. How do they work as a system?
What colors typefaces, iconography style, patterns, or color can you build out that represent your brand?
12 / 01 / 22
IN CLASS
Reivew Brand Systems Exploration
IN CLASS
Finalize your brand system. Continue to refine both the logo and logotype as well as the typographic and graphic elements that make up your system. Pay close attention to scale and legibility at small sizes.
Do (3) Explorations of applying your brand and brand sysytem to your packaging dieline? How can you use visual elemnts to create interest and explore the dimensionality of your package? In addtion can you use elements of your logo/logotype to infrom your packaging (think angles /shapes/ etc)?
Rember if you are using the laser cutter that your elements will end up being one color.
You need to include all the typography from your existing package as well as a barcode. Think about how to set this in interesting ways or how can you fit it to your new package.
12 / 06 / 22
IN CLASS
Full Group
Review Brand Systems
Packaging Applications Review
HOMEWORK
Refinement to Brand Systems
Refinment of Packaging Dielines
12 / 08 / 22
IN CLASS
Full Group
Review Final Brands Packaging
HOMEWORK
Final Project Due 12/15 @ 9 AM