Project One
Animals / Symbolism

Creating symbolism is a fundamental aspect of graphic design as a whole and branding specifically. 

A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different concepts and experiences.

Throughout your design education and professional career, you will be asked to create symbols and marks. These exercises and this project as a whole will encourage you to explore different ways to create symbols. 

Please avoid looking at inspiration for this project. You may of course need to pull reference imagery of your animal but avoid looking at preconstructed or designed symbols related to your animal. We are interested in symbols that you make not what has already been done.

  

Deliverables

Process Book (Digital PDF) (Keepfile size under 150 MB) (Google Drive)

18x 24 Poster (Using the provided template) (Digital PDF) (Google Drive)

Digital AI document with all final symbols properly finalized. (Google Drive)

Behance Post (Link on Google Drive)

Morning Class Google Drive (Please use project 1 - finals folder)

Afternoon Class Google Drive (please use project 1 - finals folder)

Rules

-Black and White Only (No Gray / No Transparency)

-Top 16 Best overall symbols from (16) categories. (This means you can drop 2) categories)

Symbol / Prompts Categories:

1) Geometric- based on simple geometric shapes (such as straight lines, circles, or squares)

2) Minimal - what is the smallest amount you can show and still have it be recognizable? Do you need to show the whole animal?

3) One-Line - Using one continuous line how can you form a design of your animal or something representative?

4) Collage / Cut and Paste - Cut and paste to form representations of your animal. You can use reference imagery, hand-drawn elements, etc.

5) Typographic - Use the name of your animal, an abbreviation or any combination of the two. Think about what visuals you can convey using just type?

6) Behavioral - what behaviors make your animal unique that you can design a symbol around?

7) Texture - what textures are unique to your animal? How can you use those textures to create a symbol?

8) Hand Drawn / Calligraphic - Hand-drawn or calligraphic representations of your animal?

9) Abstract - How can you create abstract depictions of your animal?

10) Movement - how does your animal move? how can you create a symbol to represent your animal from that movement?

11) Dots - Representative symbols for your animal using dots / circles.

12) Thick Lines - Use thick bold lines to create symbols for your animal

13) Badge / Crest - Create badges or crests that represent or feature your animal?

14) Overlayed - How can you overlay shapes or design elements to create a symbol for your animal?

15) Geography / Habitat - How can you represent your animal with symbols for its habitat or location. Do you need to feature your animal in some way?

16) Character / Cartoon - Design a character or mascot of your animal. Think about examples like the Michelin man, cereal mascots, etc for references.

17) Simple Shapes - Use simple shapes

18) Cultural - Create marks based on cultural connotations, history, or folklore.

 

SCHEDULE:
8 / 25 / 20  

IN CLASS

Introduce Project One
Syllabus / Class Info

HOMEWORK

Research 3 animals. Research the history etymology of each. Go beyond wikipedia. Dive into cultural significance, new etc. The deeper you go the more you will have to work with on the next step of the project.

-Use Write 50 words that visually describe your animal.

-Write 50 words that emotionally describe your animal.

-Write 25 adjectives that describe the sound your animal makes.

-Write 25 words that people think when they envision your animal.

Go beyond wikipedia. Dive into cultural significance, new etc.

The deeper you go the more you will have to work with on the next step of the project.

Make a reference sheet of imagery of your animal. Look for diffrernt angles and views so you have a range to work with. Avoid pulling exisitng marks or really anything designed at this stage.

SLIDES LINK

8 / 27 / 20  

IN CLASS

Review Animal Research
Presentation over marks and symbols 

HOMEWORK

Initial Sketches (20) per category

You will likely have to do more than 20 to get 20 that you feel good about brining in to class so don’t limit yourself.

Categories: 1-4

9 / 1 / 20  

IN CLASS

Review Symbol Sketches 

HOMEWORK

Part One: Initial Sketches (20) per category

You will likely have to do more than 20 to get 20 that you feel good about brining in to class so don’t limit yourself.

Categories 5-8

9 / 3 / 20  

IN CLASS

In-Class Illustrator Demo

Review Symbol Sketches 

Padlet (Morning)

Padlet (Afternoon)

 

HOMEWORK

Initial Sketches (20) per category

You will likely have to do more than 20 to get 20 that you feel good about brining in to class so don’t limit yourself.

Categories 9-10

Part Two: Move you top (3) from last homework in each category into the computer. Explore ways to refine and simplify.

9 / 8 / 20  

HOMEWORK

Initial Sketches (20) per category

You will likely have to do more than 20 to get 20 that you feel good about brining in to class so don’t limit yourself.

Categories: 11-13

Part Two: Move you top (3) from last homework in each category into the computer. Explore ways to refine and simplify.

9 / 10 / 20 

IN CLASS

Review Symbol Sketches 



HOMEWORK

Categories: 14-16*

Part Two: Move you top (3) from last homework in each category into the computer. Explore ways to refine, clean up and simplify.

9 / 15 / 20  

IN CLASS

Review Sketches 
Begin to make selects for final poster

HOMEWORK

Categories: 17-18*

Use this time to also get caught up on any categories from past homework. Get caught up on sketches for categories that need additional exploration.

Part Two: Move you top (3) from last homework in each category into the computer. Explore ways to refine, clean up and simplify.

Also spend time refining all of your symbols / marks in the computer. Think about things like scability, construction, level of detail, contrast, etc. Now is the time to zone into one mark per category on the ones you have already taken digital. So spend your time refining the one you think is working the best.

Please have a PDF of all your digital sysmbols ready to present. Put your final one or three explorations from each category on each page and label each category.

9 / 17 / 20  

IN CLASS

Review Sketches 
Begin to make selects for final poster

Template File

HOMEWORK

(2) Explorations of potential layouts of Poster 

Any additional sketches for categories that need additional exploration. 

Also spend time refining all of your symbols / marks in the computer. Think about things like scability, construction, level of detail, contrast, etc.

9 / 22 / 20  

IN CLASS

Review Poster layouts

HOMEWORK

Project (+ Process Book) Due Next class.

Check deliverables to make sure you have everything. 

9 / 24 / 20  

IN CLASS

PROJECT DUE!

Introduce Project 2

HOMEWORK

Begin HW for Project 2