Project Two
Dollar Store Repackaging
Dollar stores are known for selling cheap mass produced items. The packaging generally reflects this and becasue they generally only carry one or two of an item it doesnt need to really sell itself or have a brand.
Packaging can be a functional way to hold a product and prepare it for retail sale. Packaging can also enhance a brand and make it feel elevated and high end. Think about how brands like Apple and High fashion labels use packaging to products feel premium or elevate the feeling of opening a product.
Packaging and branding also play a unique roll in selling a product from the shelf. When a consumer walks down the isle in a store what packaging catches their eye can determine which product they purchase. With this in mind it is important to design packaging in a way that grabs viewers attention.
For this assignment you will take a dollar store item chosen at random and develop both a new identity and an updated packaging system. This goal of this project is to elevate an item that you would purchase at a dollar store into something that consumers would seek out and purchase. Even if the item cannot change quality how can you brand and package it in a way that allows it to feel elevated?
FINAL DELIVERABLES:
- (1) 13"x19" Brand Board (Should include logo system, color, typography, patterns, illustration, etc)
- (1) Item packaged at full size. Essentially ready to retail sale. Should hold the item without the need for additional packaging.
- Print or Digital Process Book (Think about how this designed. Lead me through the process of developing your brand.)
SCHEDULE:
4/18/19
IN CLASS
Dollar Store Item Draw / Project Introduction
HOMEWORK
Moodboards / 3 Distinct Concepts for you brand/packaging. Build (3) distinct directions these should not be similar to one another. Really explore different ideas. Pull things that are not from your category / object.
4/23/19
IN CLASS
Review moodboards and decide on direction(s)
HOMEWORK
(60) logo sketches (use your moodboards to determine what solutions will work, but explore far and wide. We can refine later)
Pencil & Paper for this round, NO COMPUTER yet! Focus on exploring different styles and concept. Use the strategies you learned in your animal symbol project. Explore mascosts, monograms, badges, wordmarks, symbols, icons, etc. Explore lots of different ideas don't iterate on a small number or ideas. Draw on paper we can hang up for review.
4/25/19
IN CLASS
Review sketches / Discuss how brands translate to packaging.
HOMEWORK
(3) brand concepts. Each should be unique and different. Really push the boundaries of your mood boards. Start to explore materials and conceptual ideas for packaging that could help your overall brand system and identity.
(15) sketches of packaging forms. You don't need to worry about how the graphics apply these are simply just ideas for how the packaging can look and exist in 3D. Also think about what you can build yourself.
4/30/19
IN CLASS
Review Brand concepts. Discuss packaging forms
and look at examples of different types
HOMEWORK
Refine (3) brand concepts. Think about type and image. Custom type. How can you build things based on your mark? How can you build things based on your type? Research your concepts for ideas for typefaces, illlustrations and patterns.
5/2/19
IN CLASS
Review brand board refinements & review packaging mock ups. Pick directions to pursue.
HOMEWORK
Refine brand concept.
Mock up (2) packaging forms at full size and apply graphics using your choosen concept. Draw your dielines. Print out dielines in additon to packaging and bring to class.
5/7/19
IN CLASS
Review Brand concepts & Packaging
HOMEWORK
Finalize your brand system and brand board. Bring (1) refined fullsize package with graphics applied and your brand board printed out. Start to test your final materials and construction methods for the final packaing.
5/9/19
IN CLASS
Bring in packaging form with graphics applied at full size to your final package.
HOMEWORK
Make final refinements to your brand system. Pick a final packaging direction and make refinments to both the form and the application of graphics. Use langauge and other elements expand your brand. Print off your packaing at full size for next class. Does not need to be on your final material. Think about sizing and how it holds your item. This is your oppurunity to test it out.
5/13/19
IN CLASS
FINAL DUE
Bring in packaging form with graphics applied at full size to your final package.
HOMEWORK
Final package DUE. Think about how to present your brand system on your brand board. Focus on digital and physcial craft. Your package should hold your item in a stable way. Be careful in your constrcution and try to make it look as professional as possible.