Project Three
Cereal Box Brand/Packaging Design

The cereal aisle is filled with products wrestling for attention. How do you create a brand that stands out from the crowd? 

You will need to consider and design for your specific audience. Is it parents or kids themselves? Think about how to use visual design to appeal to these consumers.

*No Product Photography or ingredient photgraphy. Eveyrthing must be created by you. Collage to create new compossiton would be the exception.

FINAL DELIVERABLES:


(1) 13" x 19" Board showing box Flat (Front / Back / Sides / Top or Bottom) (DIGITAL PDF ON SERVER)

(1) 1080 Width x 1920 Height Image that shows brand and packaging. (SERVER) 

(1) Box fully constructed at 60% scale. Template Here´╗┐

 

SCHEDULE:
10 / 21 / 21

IN CLASS

Introduce Project

HOMEWORK

(3) moodboards for different directions for your branding. Think conceptually and consider how you can come up wtih a concept that stands out?

(1) Moodboard interactive elements / ideas

(25-30) Name Explorations

10 / 26 / 21  

IN CLASS

Discuss Moodboards and choose a direction(s) to pursue.

HOMEWORK

(60) sketches exploring typographic and visual epxloration. Think about how you can create a flexible system of elements? Characters, illustration, etc?


10 / 28 / 21 

IN CLASS

Review Sketches

HOMEWORK

(3) Concepts / Comps for box front. Think about hierarchy and how to target your consumers.

Push these to feel really different! Don't just rearrange the elements.

(10) Logo / Brand Explorations 

11 / 2 / 21 

IN CLASS

Review Comps / Concepts

HOMEWORK

Choose final direction and refine front. Also begin to sketch and explore for back and sides.

Template

11 / 4 / 21  

IN CLASS

Critique Concepts

HOMEWORK

Continue to refine.

Build out full box (front, back, sides, etc)

Consider what elements need to exist on one or all sides. How can you create an experience / interaction?

11 / 9 / 21  

IN CLASS

Review Box Design

HOMEWORK

Refine Box Design

Bring in box mocked up. Your welcome to print on 11x17 if you want to print slightly smaller but keep your type sizes in mind. 

11 / 11 / 21  

IN CLASS

Review Box Design

HOMEWORK

Refine Box Design. Consider how to each side exists independently as well as how and where visual elements and type can interact.

11 / 16 / 21  

IN CLASS

Project Due

HOMEWORK

Project Due