Project Three
Streaming Service / Film Festival


In this project, students will explore branding design by creating either:


- Movie genre or theme inspired streaming service
- Branding for a film festival centered around a director or thematic group of films

Deliverables

DELIVERABLES:


(1) PDF  Presentation that show off the following:

-Branding / ID System
-Digital Advertising Campaign (Instagram / Banner Ads / Etc) How do you target your specific audience?
-Posters for for (4) Individual Movies (How can you create sometihng new?)
-Basic Homepage / App Design
-Welcome Kit / Swag Bag

*PDF Presentation on Server of the above (Under 150 MB)

(1) Animation / Preroll for the streaming service or film festival

(3) images 1920 H x  1080 W (These should show off the brand and elements you have created for this project)**

** JPEGS OR PNGS

SCHEDULE:

4 / 4 / 24  

IN CLASS

Introduce Project 



HOMEWORK

Create (2) directions to pitch to me. These directions should include naming exploration / ideas and a visual moodboard that shows your conceptual idea. Think about the type of movies you want to include and how to explore that visual world?

Email them to me no later than 4/9/24 but 3:30 PM and I will get you feedback so that you can get started.

4 / 16 / 24  

IN CLASS

Review Concept Development /
Naming / Visual Studies



HOMEWORK

Continue to build and explore your chosen direction focusing on the brand system. Keep in mind the digital nature of the brand you are buidling. 

4 / 18 / 24  

IN CLASS

Review Concept Development /
Naming / Visual Studies



HOMEWORK

Continue to build and explore your chosen direction focusing on the brand system. Keep in mind the digital nature of the brand you are buidling. 

Explore (2) systems for the digital ads. Make sure you explore 1:1 and other standard sizes for banner ads and social posts. The goal here is to show how the system can flex. 

 

4 / 23 / 24  

IN CLASS

Review Concept Development /
Naming / Visual Studies

Review Digital Advertising Systems



HOMEWORK

Begin to finalize your chosen direction focusing on the brand system. Keep in mind the digital nature of the brand you are buidling. 

Refine the digital advertisitng system.

Sketches and explorations for the movie posters.

4 / 25 / 24  

IN CLASS

Review Digital Ad Refinements

Review Movie Poster Studies



HOMEWORK

Refine and build out movie poster studies

Sketches / Explorations for homepage / App

4 / 30 / 24  

IN CLASS

Review Poster Studies

Review Homepage / App Studies



HOMEWORK

Refine App / homepage Studies 

Sketches for Welcome kit / Swag

5 / 2 / 24  

IN CLASS

Review App / Homepage

Review welcome kit / swag



HOMEWORK

Project Due next class. Refine and begin to desing your presentation. How can you show off what you made and explain your big idea to us?

5 / 7 / 24  

IN CLASS

Project Due  @ 3 PM
(No Formal Class with Sophomore Review)

Enjoy your Summer! 



HOMEWORK

Check the deliverables list above and put your file on the server. Small size PDF please!