Project Four
Film Festival Branding

A film festival is an organized, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Films may be of recent date or vintage and, depending upon the festival's focus, can include international and domestic releases. Some festivals focus on a specific filmmaker, genre of film (i.e. horror films), or subject matter (LGBTQ+ film festivals). 

Showing a variety of films and genres can present a challenge for brand design since films individually contain their own visual elements.

How can you create a visual identity system that represents films from different eras or different themes and connect them together?

Approaching brand design systematically is essential for designers. This allows for a common visual language to speak in a variety of media and formats. 

You will design a visual identity system as well as  series of posters for your assigned Film Festival ranging in purpose. 

Deliverables

DELIVERABLES:


(1) PDF Presentation of Brand System for Film Festival

(6) Posters for each film from your festival (No Film Stills) (18x24)

(1) Overall Poster for your Festival (No Film Stills)*(18x24)

*This poster should include names of directors, movie titles, dates of release for all your movies.

(3) images 1920 H x  1080 W (These should show off the brand and elements you have created for this project)**

** JPEGS OR PNGS

(3) Templates for Booklet (Any size or format) Intro Spread, Movie Spread, Other Spread. These are templates that you would pass along to another designer to finish off the rest of the booklet for the festival. So think carefully about how you can design them in a flexible way. 

SCHEDULE:

11 / 16 / 21  

IN CLASS

Introduce Project 



HOMEWORK

Research your films both thematically and visually?  What holds them together? What sets them apart? Do directors share commonality? Etc. A deep dive here will set you up for success.

(25) Name Explorations

(3 Distinct Moodboards for your overall festival ID)

11 / 18 / 21  

IN CLASS

Present Moodboards / Concepts

HOMEWORK

Sketches and initial exploration (Lots of explorations / visuals / sketches)

Think conceptually!

11 / 23 / 21  

IN CLASS

Review design exploration / sketches 

Begin to build out two concepts for your overall branding. You will present these two concepts to your classmates. You need to pitch us on your ideas. Do not put all your eggs into one basket. You should be willing to go in either the direction you're present. Make them different and unique. The group and myself will help you decide which direction to pursue.



HOMEWORK

(2) Distinct Visual Brand Concepts*

*Each Concept should include and overall poster and one individual poster to explore style.

11 / 30 / 21  

IN CLASS

Present Brand Concepts

In-Class Activity
Helpful Link

HOMEWORK

Choose Final Concept and Refine.

Sketches and Explorations for invdidual poster system

12 / 2 / 21  

IN CLASS

Review Refined Brand Concept

Review Poster Studies

HOMEWORK

Refine your concept. Keep exploring and pushing your ideas. 

For Tuesday. Refine your overall concept and work on drafts of all 6 of your individual posters.

Think about how your idea can work for different films while holding them all together. 

12 / 7 / 21  

IN CLASS

Review Poster Studies

HOMEWORK

Refine Posters (Individual)

(5) Concepts for Overall Film Festival Poster

12 / 9 / 21  

IN CLASS

Review Poster Studies and overall
branding thus far

HOMEWORK

Refine all deliverables and think about how to present your final product. 

12 / 16 / 21  

IN CLASS

Project Due

HOMEWORK

Project Due 

Make sure your consult deliverables list above.