Project Three
Event Branding
All events need a theme. What is the message you want your event to present to attendees and what is the visual concept associated with this message?
Examples might include: Music Festival, Film Festival, Marathon, Tournament, Fashion Show, Esports Event, Art Event / Group Show, Etc.
FINAL DELIVERABLES:
13 x 19 BRAND BOARDS / PDF Presentation:
1) Brand System
2) Out of home Advertising Campaign:
Wheatpaste Poster Mural (Minimum of 10 different posters)
(3) Billboards (Think outside standard size rotation for some of them)
Instagram Posts
3) Long Form Collateral (Booklet / Guide / Etc)
4) Collateral (T-Shirts / Bags / etc)
5) Website (Above the Fold)
(Minimum 4 Boards Total) (PDF) (Digital so use as many as you need to lay them out in an interesting way)
(2) 1080 PX (Width) x 1920 PX (Height) Images that showcase your brand and collateral. Think about how to show this off!
SCHEDULE:
11 / 15 / 22
IN CLASS
Introduce Project
HOMEWORK
Concept Presentation pitching your classmates and I (3) distinct big ideas with three different brands.
Each conept should contain a visual/conceptual moodboard to go along with your idea and help explain it.
Think about ways to visually and conceptually explain your concept. This is your chance to sell your idea. If it dosen't make sense or you cant communicate it you will have to choose something else.
11 / 17 / 22
IN CLASS
Present Concepts / Moodboards
HOMEWORK
Begin to sketch and start to build on conceptual ideas (Build out into two buckets / ideas) within the concept you moved forward with.
Write out the elevator pitch for your activation so have it moving forward.
Refine your moodboard if neccessary
11 / 22 / 22
IN CLASS
Review Concepts Progress
HOMEWORK
Continue to build out 2 buckets / big ideas
11 / 24 / 22
IN CLASS
Thanksgiving (No Class)
HOMEWORK
Continue Homework
11 / 29 / 22
IN CLASS
Review big ideas and choose one to refine
HOMEWORK
Refine and Finalize brand system
If you plan on making changes to deliverables list based on your project. Make a revised list and bring it to class on Thursday for me to look at.
12 / 1 / 22
IN CLASS
Review Brand Systems
HOMEWORK
Continue to refine / brand system. Begin to sketch and create out of home advertising visual language. Remember here that language matters, how would your brand talk?
12 / 06 / 22
IN CLASS
Review out of home advertising
HOMEWORK
Begin to sketch out / explore collateral / website / etc.
12 / 08 / 22
IN CLASS
Review Projects
HOMEWORK
Continue to build out visual system and deliverables (Project due 12/15)
12 / 15 / 22
IN CLASS
Project Due
Cu
C
Disucss Packaging and Brand
HOMEWORK
Enojoy your Break!