Project Three
Movie Snacks
In this project, students will explore packaging design by creating a candy packaging concept inspired by a chosen movie. The project aims to develop students' skills in design research, concept ideation, moodboard creation, sketching, dieline adaptation, prototype creation, and presentation.
This project will be done without using stills from the film and should be developed as if it is unaffilaited with the film.
FINAL DELIVERABLES:
Deliverables:
Physical Turn in:
- Printed (18x24) Poster that shows off your brand system and art directed photos
- Printed Package Fully Assembled
Digital Turn in:
- (3-4) Art Directed Photos that show your packaging and add to overall asethic of your brand JPEGS OR PNGS (On Server)
- (3) 1080 x 1080 Pixel Images of your photos or branding (On Server)
- (3) 1920 x 1080 Pixel Images of your photos or branding (On Server)
SCHEDULE:
11 / 14 / 24
IN CLASS
Introduce Project
Choose a film for your potential package design. For next class watch your chosen movies and identify potential candy tie-ins and observe, document and analyze the film's visual aesthetics.
HOMEWORK
Brainstorm the type of candy you want to use. Also brainstorm the potential name of the candy.
Think conceptually about what things could represent your movie both visually and conceputally.
Create at least two 11x17 moodboards that encapsulates the movie's key scenes, objects, and dialogues. For each, develop an associative word/name list that represents the movie's essence.
From this research material do a minimum of (45) sketches exploring the brand system.
11 / 19 / 24
IN CLASS
Review Moodboards, Naming, Candy, and Sketches
HOMEWORK
Build on your conceptual ideas (Build out into two buckets / ideas) within the concept you moved forward with.
Begin to explore potential ideas for form. Bring in (5) explorations for dielines. Remember that you will have to produce the object so work within your means and think about production.
Build out your dielines in 3d and bring them into class. (Make minatures if you want to keep things manageable)
11 / 21 / 24
IN CLASS
Review Concepts Progress
Review Form Studies
HOMEWORK
Final conceptual idea / name if you can.
Explore a visual system for each direction that you have. Lots of exploration here around your ideas. Think logos, logotypes, patterns, textures, typography, iconography etc. Lots of surface area here to cover and tell your story.
Chose final form and refine. You should have a final dieline moving forward.
11 / 26 / 24
IN CLASS
Review Prototypes
HOMEWORK
Apply your graphic system to you packaging (4-5) different ways. Think big changes and don't bring in lots of things that look similar. We can refine the details later.
Please Include:
-Nutrition Facts
-Net Weight
-Ingredients
12 / 3 / 24
IN CLASS
Review Prototypes
Refine packaging. Bring in a full size mock up for us to review for class.
12 / 5 / 24
IN CLASS
Review Prototype
Refine packaging paying close attention to typography and visual details.
Create (2) Moodboards for two different directions for your art directed photos.
12 / 10 / 24
IN CLASS
Review Moodboards
Review Packaging Prototypes
Continue to refine and produce packaging.
Choose a final direciton and start to plan / execute photoshoot for photos.
Think simple ways to make a big impact. You don't need to spend a lot of money to make something really interesting / impactful.
12 / 12 / 24
IN CLASS
Review Packaging and Photos in progress.
Project Due 12/17
12 / 17 / 24
IN CLASS
Final Project Due
Final Project Due