Project Two
Hotel / Resort Brand

Hospitality is an important industry for brands as these brands help lure tourists to both specific destinations and specific hotels and resorts. 


Designing for hospitality is also an exercise in creating an experience. How can you use design to create a memorable experience for your guests?


For this project you will be assigned a relative location at random. You will then research the destination and create a resort or boutique hotel around the area, attractions, or places of interesest. You will design a selection of deliverables listed below. An important consideration to consider is way finding as you need to design a way for guests to navigate around your hotel / resort easily and efficiently. 

Deliverables

DELIVERABLES:


Brand ID System (Hotel / Resort)*
Brand ID System (Restaurant / Bar) (Within hotel / resort)*
Way-finding System*
Collateral (In Room / out of room)*

*PDF Presentation on Server of the above (Under 150 MB)

(3) images 1920 H x  1080 W (These should show off the brand and elements you have created for this project)

SCHEDULE:

9 / 9 / 21  

IN CLASS

Introduce Project 
Assign Locations 
Walk through research 



HOMEWORK

Research your location / destination. Do a deep dive! You will need to become an expert on your location of choice. 

Prepare presentation of two different concepts. You need to pitch us on your ideas. Do not put all your eggs into one basket. You should be willing to go in either the direction you're present. Make them different and unique. The group and myself will help you decide which direction to pursue.

These presentation pitches should contain your synthesized research in addition to mood boards that show the visual concepts you want to explore. These moodboards and visuals should be undesigned and focus on the source material itself. 

These pitches/presentations will be a part of your overall grade for the project.

9 / 14 / 21  

IN CLASS

Present Location Pitches / Concepts

HOMEWORK

Choose direction to pursue for final. 

Sketches and initial exploration (Lots of explorations / visuals / sketches)

9 / 16 / 21  

IN CLASS

Review design exploration / sketches 

Begin to build out two concepts for your overall branding. You will present these two concepts to your classmates. You need to pitch us on your ideas. Do not put all your eggs into one basket. You should be willing to go in either the direction you're present. Make them different and unique. The group and myself will help you decide which direction to pursue.



HOMEWORK

Continue to build out ideas and explorations. Think of your exploration as two distinct visual and conceptual concepts. Push yourself outside of your comfort zone for at least one.

9 / 21 / 21  

IN CLASS

Review design exploration / concepts

HOMEWORK

Continue to build out ideas and explorations. Think of your exploration as two distinct visual and conceptual concepts. Push yourself outside of your comfort zone for at least one.

9 / 23 / 21  

IN CLASS

Review Continued Exploration

HOMEWORK

Refine your concept. Keep exploring and pushing your ideas. 

Be prepared for your presentation next class. Think about how to show us your ideas visually and conceptually?

9 / 28 / 21  

IN CLASS

Present Brand Concepts

HOMEWORK

Choose direction to pursue for final. 

Refine your concept. Keep exploring and pushing your idea. Nothing you showed today has to be final beyond the big idea. Lots of explorations! 

9 / 30 / 21  

IN CLASS

Review Explorations 

HOMEWORK

Begin to explore restaurant ID (sketches / explorations)

Begin to explore collateral (sketches and explorations)

Think about how you can continue to push your visuals and overall concepts

10 / 5 / 21  

IN CLASS

Review Explorations for Restaurant ID and collateral

HOMEWORK

Refine explorations for Restaurant ID and collateral.

For next class you should have the following:

1) In room collateral concepts designed at scale (3-4  Pieces)
2) Out of room collateral designed  at scale
(3-4 Pieces)
3) Restraunt / Bar ID System

Please print all of the following on 11x17 sheets either at full size or in proportion.

10 / 7 / 21  

IN CLASS

Review Refinements  for Restaurant ID and collateral

Introduce Wayfinding 

HOMEWORK

Refine explorations for Restaurant ID and collateral 

Sketching and concepting for way-finding.

Read this article: Link

SCALE TEMPLATE

Remember this is a system that needs to scale. Remember your typographic rules and also think about scale. How big would these be in real life? What are your type sizes etc?

How can you use materials and design to highlight your concept? How can you make something that Think tactile. 

10 / 14 / 21  

IN CLASS

Review Explorations for way finding 

HOMEWORK

Refine all deliverables

10 / 19 / 21  

IN CLASS

Review Refinments for Wayfinding. 

Review Brand Boards for Final 

HOMEWORK

Refine all deliverables

10 / 21 / 21  

IN CLASS

Project Due

HOMEWORK

Begin Project 3 Homework