Project Two
Brand Activation / Event Branding
All events need a theme. What is the message you want your event to present to attendees and what is the visual concept associated with this message?
Examples might include: Music Festival, Film Festival, Marathon, Tournament, Fashion Show, Esports Event, Art Event / Group Show, Etc. but think outside the box on what you think would be cool / fun / exciting to work on.
FINAL DELIVERABLES:
13 x 19 BRAND BOARDS / PDF Presentation:
1) Brand System
2) Out of home Advertising Campaign:
Wheatpaste Poster Mural (Minimum of 10 different posters)
(3) Billboards (Think outside standard size rotation for some of them)
Instagram Posts
3) Long Form Collateral (Booklet / Guide / Zine / Etc)
4) Collateral (T-Shirts / Bags / etc)
5) Website (Above the Fold)
(Minimum 4 Boards Total) (PDF) (Digital so use as many as you need to lay them out in an interesting way)
(2) 1080 PX (Width) x 1920 PX (Height) Images that showcase your brand and collateral. Think about how to show this off!
SCHEDULE:
11 / 14 / 23
HOMEWORK
Concept Presentation pitching your classmates and I (3) distinct big ideas with three different brands.
Each conept should contain a visual/conceptual moodboard to go along with your idea and help explain it.
Think about ways to visually and conceptually explain your concept. This is your chance to sell your idea. If it dosen't make sense or you cant communicate it you will have to choose something else.
11 / 16 / 23
IN CLASS
Present Concepts / Moodboards
HOMEWORK
Begin to sketch and start to build on conceptual ideas (Build out into two buckets / ideas) within the concept you moved forward with.
Write out the elevator pitch for your activation so have it moving forward.
Refine your moodboard if neccessary
Using the list of deliverables above. Make a list of what you plan to make under each of these categories. If you want to pitch different ideas that fill some of the same ideas feel free. Print your list so we can go through it.
11 / 21 / 23
IN CLASS
No Class (Work Day)
HOMEWORK
Continue to build out 2 buckets / big ideas
11 / 28 / 23
IN CLASS
Review Concepts / Choose Final Direction
HOMEWORK
Refine and Finalize brand system
If you plan on making changes to deliverables list based on your project. Make a revised list and bring it to class on Thursday for me to look at.
11 / 30 / 23
IN CLASS
Review Brand Systems
HOMEWORK
Continue to refine / brand system. Begin to sketch and create out of home advertising visual language. Remember here that language matters, how would your brand talk? Who is your audience etc.
12 / 5 / 23
IN CLASS
Review Brand Systems
HOMEWORK
Begin to sketch out / explore collateral / website / etc.
12 / 07 / 23
IN CLASS
Review out of home advertising
HOMEWORK
Begin to sketch out / explore collateral / website / etc.
12/ 14 / 23
IN CLASS
Project Due
HOMEWORK
Project Due / See Deliverables