Project Two
Hotel / Resort Brand
Hospitality is an important industry for brands as these brands help lure tourists to both specific destinations and specific hotels and resorts.
Designing for hospitality is also an exercise in creating an experience. How can you use design to create a memorable experience for your guests?
For this project you will be assigned a relative location at random. You will then research the destination and create a resort or boutique hotel around the area, attractions, or places of interesest. You will design a selection of deliverables listed below. An important consideration to consider is way finding as you need to design a way for guests to navigate around your hotel / resort easily and efficiently.
Deliverables
DELIVERABLES:
(1) PDF Presentation that show off the following:
Brand ID System (Hotel / Resort)
Brand ID System (Restaurant / Bar) (Within hotel / resort)
Way-finding System
Collateral (In Room / out of room)
*PDF Presentation on Server of the above (Under 150 MB)
(3) images 1920 H x 1080 W (These should show off the brand and elements you have created for this project)**
** JPEGS OR PNGS
SCHEDULE:
2 / 15 / 24
IN CLASS
Introduce Project
Assign Locations
Walk through research
HOMEWORK
Research your location / destination. Do a deep dive! You will need to become an expert on your location of choice. Synthesize your research for us.
Build (2) distinct mood boards that show the visual concepts you want to explore. These moodboards and visuals should be undesigned and focus on the source material itself.
2 / 20 / 24
IN CLASS
Present Research / Concepts
HOMEWORK
Sketches and initial exploration (Lots of explorations / visuals / sketches)
2 / 22 / 24
IN CLASS
Work Day (No Class) Alex on campus so come with questions or if you need feedback
Begin to build out two concepts / buckets of visual inspiration for your overall branding. You should be willing to go in either the direction you're present. Make them different and unique.
HOMEWORK
Continue to build out ideas and explorations. Think of your exploration as two distinct visual and conceptual concepts.
Push yourself outside of your comfort zone for at least one.
2 / 27 / 24
IN CLASS
Review design exploration / concepts
HOMEWORK
Continue to build out and explore. Think about two big picture directions or buckets to work within.
2 / 29 / 24
IN CLASS
Review Continued Exploration
HOMEWORK
Refine your concepts. Keep exploring and pushing your ideas.
For 3/5 you will present to us your two big picture ideas. Be prepared for your presentation next class.
Think about how to show us your ideas visually and conceptually?
3 / 5 / 24
IN CLASS
Present Brand Concepts
HOMEWORK
Choose direction to pursue for final.
Refine your concept. Keep exploring and pushing your idea. Nothing you showed today has to be final beyond the big idea. Lots of explorations!
3 / 7 / 24
IN CLASS
Work Day (No Class)
HOMEWORK
Continue with refining your concept.
3 / 19 / 24
IN CLASS
Review Refined Brand Concepts
HOMEWORK
Begin to explore restaurant ID (sketches / explorations)
Begin to explore collateral (sketches and explorations)
Think about how you can continue to push your visuals and overall concepts
3 / 21 / 24
IN CLASS
Review Explorations for Restaurant ID and collateral
HOMEWORK
Refine explorations for Restaurant ID and collateral.
For next class you should have the following:
1) In room collateral concepts designed at scale (3-4 Pieces)
2) Out of room collateral designed at scale
(3-4 Pieces)
3) Restraunt / Bar ID System
Please print all of the following on 11x17 sheets either at full size or in proportion.
3 / 26 / 24
IN CLASS
Review Refinements for Restaurant ID and collateral
Introduce Wayfinding
HOMEWORK
Refine explorations for Restaurant ID and collateral
Sketching and concepting for way-finding.
Read this article: Link
Remember this is a system that needs to scale. Remember your typographic rules and also think about scale. How big would these be in real life? What are your type sizes etc?
How can you use materials and design to highlight your concept? How can you make something that Think tactile.
3 / 28 / 24
IN CLASS
Review In Progress Presentations
HOMEWORK
Finalize Presentations
4 / 2 / 24
IN CLASS
Review In Progress Presentations
HOMEWORK
Finalize Presentations
4 / 4 / 24
IN CLASS
Project Due
HOMEWORK
Begin Project 3 Homework