Project Two
Hotel / Resort Brand
Hospitality is an important industry for brands as these brands help lure tourists to both specific destinations and specific hotels and resorts.
Designing for hospitality is also an exercise in creating an experience. How can you use design to create a memorable experience for your guests?
For this project you will be assigned a relative location at random. You will then research the destination and create a resort or boutique hotel around the area, attractions, or places of interesest. You will design a selection of deliverables listed below. An important consideration to consider is way finding as you need to design a way for guests to navigate around your hotel / resort easily and efficiently.
Deliverables
DELIVERABLES:
(1) PDF Presentation that show off the following:
Brand ID System (Hotel / Resort)
Brand ID System (Restaurant / Bar) (Within hotel / resort)
Collateral (In Room / out of room)
Choose (2) Categories from list below:
1) Wayfinding
2) Additonal Restaurant / Bar
3) Website / App
4) Out of Home Campaign
*PDF Presentation on Server of the above (Under 150 MB)
(3) images 1920 H x 1080 W (These should show off the brand and elements you have created for this project)**
** JPEGS OR PNGS
SCHEDULE:
2 / 25 / 25
IN CLASS
Introduce Project
Assign Locations
Walk through research
HOMEWORK
Research your location / destination. Do a deep dive! You will need to become an expert on your location of choice. Synthesize your research for us.
Build (2) distinct mood boards that show the visual concepts you want to explore. These moodboards and visuals should be undesigned and focus on the source material itself.
2 / 27 / 25
IN CLASS
Present Research / Concepts
HOMEWORK
Sketches and initial exploration (Lots of explorations / visuals / sketches)
3 / 4 / 25
IN CLASS
Review Sketches / Initial Explorations
Begin to build out two concepts / buckets of visual inspiration for your overall branding. You should be willing to go in either the direction you're present. Make them different and unique.
HOMEWORK
Continue to build out ideas and explorations. Think of your exploration as two distinct visual and conceptual concepts.
Push yourself outside of your comfort zone for at least one.
3 / 6 / 25
IN CLASS
Review design exploration / concepts
HOMEWORK
Continue to build out and explore. Think about two big picture directions or buckets to work within.
3 / 11 / 25
IN CLASS
Review Continued Exploration
HOMEWORK
Choose a final concept to move forward with.
3 / 18 / 25
IN CLASS
Spring Break
HOMEWORK
Spring Break
3 / 20 / 25
IN CLASS
Spring Break
HOMEWORK
Spring Break
3 / 25 / 25
IN CLASS
Review Final Concepts
HOMEWORK
Begin to explore restaurant ID (sketches / explorations)
Begin to explore collateral (sketches and explorations)
3 / 27 / 25
IN CLASS
Review Explorations for Restaurant ID and collateral
HOMEWORK
Explore and Refine restaurant ID (sketches / explorations)
Explore and Refine (sketches and explorations)
Think about how you can continue to push your visuals and overall concepts
4 / 1 / 25
IN CLASS
Review Refinements for Restaurant ID and collateral
HOMEWORK
Refine explorations for Restaurant ID and collateral
Sketches and explorations for additonal deliverables. (Pick one category)
4 / 3 / 25
IN CLASS
Review Refinements for additional deliverables.
HOMEWORK
Refine explorations for Restaurant ID and collateral
4 / 8 / 25
IN CLASS
Review Refinements for additional deliverables.
HOMEWORK
Refine explorations for Restaurant ID and collateral
4 / 10 / 25
IN CLASS
Review Refinements for additional deliverables.
HOMEWORK
Refine explorations for Restaurant ID and collateral. Continue to work towards your deliverables list. This project is due after design week. We won't have formal class that week but will have opprunitues to get feedback.
4 / 15 / 25
IN CLASS
Design Week
HOMEWORK
Continue to work towards your deliverables list. This project is due after design week. We won't have formal class that week but will have opprunitues to get feedback.
4 / 17 / 25
IN CLASS
Design Week
HOMEWORK
Continue to work towards your deliverables list. This project is due after design week. We won't have formal class that week but will have opprunitues to get feedback.
4 / 22 / 25
IN CLASS
Project Due
HOMEWORK
Continue to work towards your deliverables list. This project is due after design week. We won't have formal class that week but will have opprunitues to get feedback.