Project Three
Packaging Systems
Creating systems of packaging that work together is an important part of achieving branding across different products and categories. For this project you will choose a category form the options above and develop both a brand and packaging system that can carry across multiple products. It will be important to think about how your brand and packaging system can translate across objects of different shapes, size, and quantities.
For this project you will design a house brand for a major retailer. You will need to package a variety of items (minimum of 5) of different sizes and scales.
You will also need to consider what your packaging and brand says to consumers? Is this brand high end or every day? How do you differentiate between flavors and items consistently?
How can you train consumers on where to look for information about the product? Develop a system for how labels and packaging should function.
Think about how you can use materials to further reinforce how you want your brand to be perceived?
Choices:
1) Cleaning Supplies
2) Mens / Womens Grooming
3) Scents (Candles / Air Freshener / Incense / Etc)
4) Baby Food (Drinks, Food, Snacks, Etc)
5) Camping / Outdoors
6) Energy (Drinks / Powder / Gummies / Etc)
7) Vitamins / Supplements (Powders, Pills, Bars, Etc)
8) CBD
9) Pet Supplies (Dog or Cat)
FINAL DELIVERABLES:
(5) Items Packaged for Retail Sale (Digital Mock Ups)
(1) 13 x 19 - Brand Board
(1) 13 x 19 - Board of Advertising (In Store / Out of Store) (2-3 Touch Points) Billboards / Posters / Point of Sale, Etc.
(1-2) 1920 px Height x 1080 px Width - JPEG / PNG (Images that show the brand an packaging you created off)
SCHEDULE:
3 / 23 / 21
IN CLASS
Introduce Project 3
Choose categories for packaging system
HOMEWORK
Research your category of packaged goods. Create a brand audit of the existing space for your reference.
Create (3) moodboards for potential directions for packaging.
(20-25) Name Ideas. Do your research here and explore the thesaurus/concept maps, etc. you will want something original and also something that gives you ideas for a visual direction.
3 / 25 / 21
IN CLASS
Critique initial brand boards and narrow directions. Narrow down on naming.
HOMEWORK
(75) sketches pencil and paper for potential directions for the branding of your packaing system. Explore logotype, mark, and secondary elements. Also begin to explore the potential for illustraiton and pattern.
3 / 30 / 21
IN CLASS
Critique Pencil Sketches
HOMEWORK
Begin to move your sketches into the computer. Begin to build your ideas out into two different concepts.
4 / 1 / 21
IN CLASS
Critique computer explorations and
beginings of brand concepts.
HOMEWORK
Build out (2) brand concepts.
BIG STRIDES THIS WEEKEND!
Include some explorations of how this initally starts to translate to packaging. These don't have to be the finals. but we need to begin to test how this works. (2-3) Different size / Types of Packaging
4 / 6 / 21
IN CLASS
Critique computer explorations and
beginings of brand concepts.
HOMEWORK
Build out (2) brand concepts.
BIG STRIDES THIS WEEKEND!
Include some explorations of how this initally starts to translate to packaging. These don't have to be the finals. but we need to begin to test how this works. (2-3) Different size / Types of Packaging
4 / 8 / 21
IN CLASS
Critique Brand Concepts
HOMEWORK
Refine your brand choosen brand concept based on your feedback from class today. Focus on the brand system itself and the elements that you will use to create the packaging system.
4 / 13 / 21
IN CLASS
Brand Concepts Presentations
HOMEWORK
Refine your brand system based on class feedback today. Lots of exploration! Try different things and dont feel to tied to anything beyond your conceptual ideas.
4 / 15 / 21
IN CLASS
Work Day / Class Optional
HOMEWORK
Continue to explore brand system. Explorations and studies for packaging concepts
Explore lots of different directions! Think about how this can extend to different sizes and types of products? How does the system scale?
4 / 20 / 21
IN CLASS
Critique Packaging Explorations
HOMEWORK
Make refinements and revisions to your packaging system. Work towards your final solutions.
4 / 22 / 21
IN CLASS
Critique Packaging Refinements
HOMEWORK
Being sketching exploration for out of home and instore advertisting. How can this fit your brand? Dont be tied into what already exists.
4 / 27 / 21
IN CLASS
Class Optional
Critique Progress
HOMEWORK
Refine and lay out your boards. See the deliverables above!
4 / 29 / 21
IN CLASS
Crit Progress
(Begin Optional Poster Project)
HOMEWORK
Refine and lay out your boards. See the deliverables above!
5 / 3 / 21
IN CLASS
Crit Progress
HOMEWORK
Refine and lay out your boards. See the deliverables above!
5 / 6 / 21
IN CLASS
Project Due at 3 PM
NO CLASS
HOMEWORK
Project Due