Project Three
Packaging Systems

Creating systems of packaging that work together is an important part of achieving branding across different products and categories. For this project you will choose a category form the options above and develop both a brand and packaging system that can carry across multiple products. It will be important to think about how your brand and packaging system can translate across objects of different shapes, size, and quantities.

For this project you will design a house brand for a major retailer. You will need to package a variety of items (minimum of 5) of different sizes and scales.

You will also need to consider what your packaging and brand says to consumers? Is this brand high end or every day? How do you differentiate between flavors and items consistently? 

How can you train consumers on where to look for information about the product? Develop a system for how labels and packaging should function.

Think about how you can use materials to further reinforce how you want your brand to be perceived? 

Choices:

1) Cleaning Supplies

2) Mens / Womens Grooming

3) Scents (Candles / Air Freshener / Incense / Etc)

4) Baby Food (Drinks, Food, Snacks, Etc)

5) Camping / Outdoors

6) Energy (Drinks / Powder / Gummies / Etc)

7) Vitamins / Supplements (Powders, Pills, Bars, Etc)

8) CBD

9) Pet Supplies (Dog or Cat)

 

FINAL DELIVERABLES:

(5) Items Packaged for Retail Sale (Digital Mock Ups)

(1) 13 x 19 - Brand Board 

(1) 13 x 19 - Board of Advertising (In Store / Out of Store) (2-3 Touch Points) Billboards / Posters / Point of Sale, Etc.

(1-2) 1920 px Height x 1080 px Width - JPEG / PNG (Images that show the brand an packaging you created off)

SCHEDULE:
3 / 23 / 21 

IN CLASS

Introduce Project 3
Choose categories for packaging system

HOMEWORK

Research your category of packaged goods. Create a brand audit of the existing space for your reference. 

Create (3) moodboards for potential directions for packaging.

(20-25) Name Ideas. Do your research here and explore the thesaurus/concept maps, etc. you will want something original and also something that gives you ideas for a visual direction. 

3 / 25 / 21  

IN CLASS

Critique initial brand boards and narrow directions. Narrow down on naming.

HOMEWORK

(75) sketches pencil and paper for potential directions for the branding of your packaing system. Explore logotype, mark, and secondary elements. Also begin to explore the potential for illustraiton and pattern.

3 / 30 / 21  

IN CLASS

Critique Pencil Sketches 

HOMEWORK

Begin to move your sketches into the computer. Begin to build your ideas out into two different concepts. 

4 / 1 / 21  

IN CLASS

Critique computer explorations and
beginings of brand concepts.

HOMEWORK

Build out (2) brand concepts. 

BIG STRIDES THIS WEEKEND! 

Include some explorations of how this initally starts to translate to packaging. These don't have to be the finals. but we need to begin to test how this works. (2-3) Different size / Types of Packaging

4 / 6 / 21  

IN CLASS

Critique computer explorations and
beginings of brand concepts.

HOMEWORK

Build out (2) brand concepts. 

BIG STRIDES THIS WEEKEND! 

Include some explorations of how this initally starts to translate to packaging. These don't have to be the finals. but we need to begin to test how this works. (2-3) Different size / Types of Packaging

4 / 8 / 21  

IN CLASS

Critique Brand Concepts

HOMEWORK

Refine your brand choosen brand concept based on your feedback from class today. Focus on the brand system itself and the elements that you will use to create the packaging system.

4 / 13 / 21 

IN CLASS

Brand Concepts Presentations

HOMEWORK

Refine your brand system based on class feedback today. Lots of exploration! Try different things and dont feel to tied to anything beyond your conceptual ideas.

4 / 15 / 21  

IN CLASS

Work Day / Class Optional

HOMEWORK

Continue to explore brand system. Explorations and studies for packaging concepts

Explore lots of different directions! Think about how this can extend to different sizes and types of products? How does the system scale?

4 / 20 / 21  

IN CLASS

Critique Packaging Explorations

HOMEWORK

Make refinements and revisions to your packaging system. Work towards your final solutions.

 

4 / 22 / 21  

IN CLASS

Critique Packaging Refinements

HOMEWORK

Being sketching exploration for out of home and instore advertisting. How can this fit your brand? Dont be tied into what already exists. 

4 / 27 / 21  

IN CLASS

Critique in store and out of store
advertisting system

HOMEWORK

Refine and lay out your boards. See the deliverables above! 

 

4 / 29 / 21  

IN CLASS

Project Due
Introduct Final Project 

HOMEWORK

Project 4 Homework.