Creating systems of packaging that work together is an important part of achieving branding across different products and categories. For this project you will choose a category form the options above and develop both a brand and packaging system that can carry across multiple products. It will be important to think about how your brand and packaging system can translate across objects of different shapes, size, and quantities.
For this project you will design a house brand for a major retailer. You will need to package a variety of items (minimum of 5) of different sizes and scales.
You will also need to consider what your packaging and brand says to consumers? Is this brand high end or every day? How do you differentiate between flavors and items consistently?
How can you train consumers on where to look for information about the product? Develop a system for how labels and packaging should function.
Think about how you can use materials to further reinforce how you want your brand to be perceived?
1) Cleaning Supplies
2) Mens / Womens Grooming
3) Scents (Candles / Air Freshener / Incense / Etc)
4) Baby Food (Drinks, Food, Snacks, Etc)
5) Camping / Outdoors
6) Energy (Drinks / Powder / Gummies / Etc)
7) Vitamins / Supplements (Powders, Pills, Bars, Etc)
9) Pet Supplies (Dog or Cat)
(5) Items Packaged for Retail Sale (Digital Mock Ups)
(1) 13 x 19 - Brand Board
(1) 13 x 19 - Board of Advertising (In Store / Out of Store) (2-3 Touch Points) Billboards / Posters / Point of Sale, Etc.
(1-2) 1920 px Height x 1080 px Width - JPEG / PNG (Images that show the brand an packaging you created off)
Introduce Project 3
Choose categories for packaging system
Research your category of packaged goods. Create a brand audit of the existing space for your reference.
Create (3) moodboards for potential directions for packaging.
(20-25) Name Ideas. Do your research here and explore the thesaurus/concept maps, etc. you will want something original and also something that gives you ideas for a visual direction.
Critique initial brand boards and narrow directions. Narrow down on naming.
(75) sketches pencil and paper for potential directions for the branding of your packaing system. Explore logotype, mark, and secondary elements. Also begin to explore the potential for illustraiton and pattern.
Critique Pencil Sketches
Begin to move your sketches into the computer. Begin to build your ideas out into two different concepts.
Critique computer explorations and
beginings of brand concepts.
Build out (2) brand concepts.
BIG STRIDES THIS WEEKEND!
Include some explorations of how this initally starts to translate to packaging. These don't have to be the finals. but we need to begin to test how this works. (2-3) Different size / Types of Packaging
Brand Concepts Presentations
Refine your brand choosen brand concept based on your feedback from class today. Focus on the brand system itself and the elements that you will use to create the packaging system.
NO CLASS (THANKSGIVING)
Continue with Homework
Final refinments to your brand system.
(2-3) Explorations of packaging system. Test with (3) itmes of different sizes and scales.
Critique Packaing Explorations
Refine your packaging system based on feedback from class today. Build out your system to encompass all 5 of your items. Keep in mind how you keep the system consistent while exploring how it works for items large and small.
Critique Refined Brand Concepts
Make refinements and revisions to your packaging system. Work towards your final solutions. You shoudl have these all ready on Monday for us to review so we can make final revisions Tuesday and turn in Wed.
Final refinements. Project is due 12/10 on Google Drive.
Introduct Final Project
Project 4 Homework.