Project Three
Fashion Branding
Concept and brand a consumer fashion / skin care brand of your choice targeted toward the opposite gender. What is different about your brands clothing and how can choices you make in your branding reflect those brand attributes?
Think about the experience of getting clothes in the mail. How can you create and experience that elevates your brand it brings it to life in your consumers home?
FINAL DELIVERABLES:
13 x 19 BRAND BOARDS (PDF):
(1) Logo and Branding System
(1) In-Store Packaging
(1) Online Packaging (Experience)
(1) Out of Home Advertising Campaign
(PDF PRESENTATION) USE AS MANY PAGES AS YOU NEED! (Think about how to make it dynamic and tell the story of what you made?)
(2) 1080 PX (Width) x 1920 PX (Height) Images that showcase your brand and collateral. Think about how to show this off!
SCHEDULE:
3 / 23 / 21
IN CLASS
Introduce Project
HOMEWORK
(3) Distinct moodboards for your concept
Brand Audit and Research on category of your choice
(30) Name Concepts
3 / 25 / 21
IN CLASS
Critique concepts and moodboards
HOMEWORK
(30) sketches for (2) directions of exploration and sketches for a total of (60). Think about how these would translate to brand systems. More than just a logo. Pencil and Paper for this round.
3 / 30 / 21
IN CLASS
Critique Refined Sketches
Show Example Presentation
HOMEWORK
Continue sketching or move into the computer. Begin to develop your unique brand concepts. Use your concept and research to make them feel different. Even within one moodboard you will have plenty of room to explore.
Build (2) distinct concepts using different marks, colors, typography, and style. Think about primary, secondary, and different lock ups? Explore color, typography. Do several explorations of applications for each concept. See how you can extend the brands you have created.
You will be presenting to the class in a similar format to the example shown today
4 / 1 / 21
IN CLASS
Review Concepts / Explorations
HOMEWORK
Continue Concepts Presentation
4 / 6 / 21
IN CLASS
Review Concepts
HOMEWORK
Pick a final direction(s) to refine based on your classmates feedback. Do MORE EXPLORATION around your now more solidified idea. MAKE LOTS OF STUFF!
Make refinements and continue to explore the different ways you can extend your brand.
How do things begin to lock up together? Do they combine into one mark or exist separately? Even separately how can they relate to one another. Typographically how can you create lock up's that can stand alone?
4 / 8 / 21
IN CLASS
Present Brand Concepts
HOMEWORK
Pick a final direction(s) to refine based on your classmates feedback. Do MORE EXPLORATION around your now more solidified idea. MAKE LOTS OF STUFF!
Make refinements and continue to explore the different ways you can extend your brand.
How do things begin to lock up together? Do they combine into one mark or exist separately? Even separately how can they relate to one another. Typographically how can you create lock up's that can stand alone?
4 / 13 / 21
IN CLASS
Brand Presentations for Second Group
Crit sketches / explorations for packaging
HOMEWORK
Contintue to refine packaging ideas. Really explore how these could be different. How do these work as a system? Don't let them start to get formulaic. Think about how to use langauge and secondary elements.
(10-15) Explorations of packaging. Also how can this translate to the online enviroment? Think about how to create and experience for the consumer.
4 / 15 / 21
IN CLASS
Work Day / Class Optional
HOMEWORK
Continue to refine your brand system and start to explore how it can apply to packaging. Explore!
Refine packaging concepts.
Make the packaging reflect your concept and also think about how it is an experience for the consumer?
4 / 20 / 21
IN CLASS
Critique Packaging Systems &
Online Packaging
HOMEWORK
(10-15) Explorations of out of home advertising. Think about what your are trying to convey? Language is an important part of how fashion brands communicate to consumers. You are selling a lifestyle
Bring in everything you have made for next class! Print and start to mock up your boards.
4 / 22 / 21
IN CLASS
Critique Boards / Refinements
HOMEWORK
Final Deliverables due next class. Put your files on Google Drive. Small PDFs under 100 MB. Use an online service to reduce your file size if you need to:
https://smallpdf.com/compress-pdf
4 / 27 / 21
IN CLASS
Class Optional
HOMEWORK
Continue with Project. Refer to deliverables.
4 / 29 / 21
IN CLASS
Review Progress
(Begin Optional Poster Project)
HOMEWORK
Continue with Project. Refer to deliverables.
5 / 4 / 21
IN CLASS
Review Progress
HOMEWORK
Continue with Project. Refer to deliverables.
5 / 6 / 21
IN CLASS
PROJECT DUE
NO CLASS
HOMEWORK
PROJECT DUE